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Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Strategic Management:
Concepts & Cases
13th Edition
Fred David
managing information
Market segmentation
Product positioning
Geographic
Demographic
Market Segment
Basis Psychographic
Behavioral
Place
Promotion
Price
Average specialty
chain
Low Price High Price
Average mass
Average
merchandiser or
department store
discounter
Conservative, everyday
menswear
Copyright 2011 Pearson Education, Inc. Ch 8 -12
Publishing as Prentice Hall
Finance/Accounting Issues
There are several finance/accounting
concepts that are central to strategy
implementation. Some of the concepts
essential for Strategy Implementation are:
Acquiring needed capital
Developing projected financial statements
Preparing financial budgets
Evaluating the worth of a business
Constraints