distributing power one battery at

a time
1.6 billion people lack access to electricity

500 million live in Sub-Saharan Africa

2
The African continent is a largely untapped
market for electricity distribution
• Large market: 7 million households without
Tanzania: electricity
Optimal entry • Favorable government policies
point • Promising trends: GDP growth, political
stability

Last Mile 90% of Tanzanian households lack access to

Distribution electricity,
Challenge yet 80% live within five kilometers of the grid

• Families use kerosene for lighting and

Expensive & disposable batteries for electronic devices
Unsafe Current • Available power solutions are expensive,
Power Options low-quality, unsafe, and polluting
• Mobile phone charging costs are high

The Need 3
EGG-energy’s battery subscription service links
low-income households and businesses to
electricity sources
Generation Distribution Consumption

EGG-energy Charge & Swap Stations sell battery

subscriptions that connect low-income households and small
businesses to power generation sources.
We currently use electricity from the grid, and plan to use
distributed renewable sources in areas far from the grid.

Our Solution 4
EGG-energy is targeting the off-grid market in
Tanzania
Three Customer Segments

Low Income Urban

Rural Homes Small Businesses
Homes

9.5 million people

• $200
25 million people 75,000 businesses 9.5 million people
million/year

Immediate opportunity to expand to neighboring countries: $2 billion market

across East Africa

Target Market 5
EGG-energy has 3 revenue drivers

• The customer buys an annual

battery subscription
Electricity • For a small fee, the customer can
swap
a depleted battery for a freshly
charged one at a distribution
station
• Customers choose from a selection
Appliances
of EGG-approved LED lights,
mobile
phone chargers, radio adapters
and auxiliary equipment
• EGG-energy technicians work
with
Installation the customer to determine
optimal, customized system
• Technicians install the system
and are available for
maintenance and
Ourrepairs
Solution 6
 Our solution is more attractive than alternative
light or power sources and holds no technology
risk
Positioning Benefits

Convenient: small, portable,

EGG-energy multiple posible uses.
Solar
Affordability

Lanter
Affordable: 50% savings over
Disposable
ns current customers’ non-heat
Batteries
energy expenses; proven ability
and willingness to pay.
Kerosen Clean: Our service displaces
Solar
e Car Batteries kerosene
and disposable batteries. We
Grid maintain ownership of and
Generat Safe: Our
recycle AGM,
our sealed, lead-acid
batteries.
or batteries neither spill nor leak.
Ease and Quality of Service

Our Solution 7
 EGG-energy delivers a triple bottom line

Social Returns * Environmental Returns *

• Over 875 direct jobs created • 14 million liters of kerosene
• Valuable training provided to displaced
employees • 32,000 tons of avoided CO2
• Improved customer productivity, emissions
health and educational outcomes • Creating a platform to enable
• Entrepreneurial opportunities renewable electricity
Economic generation
Returns
created • $20m in revenues in 2014 (year
*: benefits calculated over a 5 year period 5)
• Positive cash-flows in 2013 (year
4)
8
Our Impact
We initiated operations in Tanzania in June 2009
…
Apr July Oct Jan Apr
200 200 200 201 201
9 9 9 0 0
Operational
Milestones

Arrived 100th 200th

Opened
in Custome Custome
Pilot Site
Tanzania r r

Won Harvard
Secured Won Richard
Business
funding from Heinberg
School
Blue Sky Sustainability
Business Plan
Ventures Award
Competition
Milestones
Funding

CEO Jamie
Won Yunus Won 3rd place
Yang selected
Challenge of in Ignite Clean
as 2010
MIT IDEAS Energy
Echoing Green
Competition Competition
Fellow
Won Pace
Won KLI Africa
University
Business Plan
Pitch
Competition
Competition

Timeline 9
… and plan to rapidly expand to seven
charging locations

Charging Center
Distribution Center
Proposed Charging
Center
Proposed Distribution
Center
Current Customers

Expansion Plan 10
In summary: we aim to bridge the Sub-Saharan
power gap
EGG-energy’s
We Solution battery subscription service that connects low-
offer an affordable
income households and small enterprises to electricity.
We install safe electric systems in our customers’ homes.
We rent out small electric batteries that can power lights, radios and
mobile phones.
Depleted batteries are exchanged for freshly charged ones at our
distribution centers.
Target Market
Annual spending on kerosene for lighting: Sub-Saharan Africa: $17bn
EGG-energy 2014 target revenue: $20m

Success to Date
We have raised money and in in-kind services from a private investor
and multiple business competitions. These funds have been used to
operate a pilot site in Tanzania,
acquire 250 customers and hire 7 employees.
Vision
We envision safe electricity distribution that’s within everyone’s reach.

Executive Summary 11
Want to know more? http://egg-energy.com
info@egg-energy.com
Come and visit us in Chanika !

The Invitation