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    Rubatex Rebranding

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    Seagaran Valaiyabathi
    The document provides an overview of the roles and responsibilities of different managers in a newly developed Rubatex company. It discusses the Finance Manager who will oversee finances, profitability, and investment returns. The Product Manager will handle strategies, vision, features, market research, branding, and quality. It then outlines the company's initial product line and market research on smartphone accessories. The Manufacturing Manager discusses quality management, plant refurbishment, environmentally friendly production, and labor operations. Finally, the Marketing Manager will focus on the market potential for phone accessories and implementing a loyalty scheme.

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    Rubatex Rebranding

    Uploaded by

    Seagaran Valaiyabathi
    113 views23 pages
    The document provides an overview of the roles and responsibilities of different managers in a newly developed Rubatex company. It discusses the Finance Manager who will oversee finances, profitability, and investment returns. The Product Manager will handle strategies, vision, features, market research, branding, and quality. It then outlines the company's initial product line and market research on smartphone accessories. The Manufacturing Manager discusses quality management, plant refurbishment, environmentally friendly production, and labor operations. Finally, the Marketing Manager will focus on the market potential for phone accessories and implementing a loyalty scheme.

    Original Description:

    Rebranding and increase effeciency

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    The document provides an overview of the roles and responsibilities of different managers in a newly developed Rubatex company. It discusses the Finance Manager who will oversee finances, profitability, and investment returns. The Product Manager will handle strategies, vision, features, market research, branding, and quality. It then outlines the company's initial product line and market research on smartphone accessories. The Manufacturing Manager discusses quality management, plant refurbishment, environmentally friendly production, and labor operations. Finally, the Marketing Manager will focus on the market potential for phone accessories and implementing a loyalty scheme.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    113 views23 pages

    Rubatex Rebranding

    Uploaded by

    Seagaran Valaiyabathi
    The document provides an overview of the roles and responsibilities of different managers in a newly developed Rubatex company. It discusses the Finance Manager who will oversee finances, profitability, and investment returns. The Product Manager will handle strategies, vision, features, market research, branding, and quality. It then outlines the company's initial product line and market research on smartphone accessories. The Manufacturing Manager discusses quality management, plant refurbishment, environmentally friendly production, and labor operations. Finally, the Marketing Manager will focus on the market potential for phone accessories and implementing a loyalty scheme.

    Copyright:

    © All Rights Reserved
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    Download as pptx, pdf, or txt
    of 23

    WELCOME

    TO A NEWLY DEVELOPED RUBATEX COMPANY


    FINANCIAL MANAGER
    Finance Manager
    Finance
    Gross and net profit
    Return of investment
    Net present value
    Recommendation
    PRODUCT MANAGER
    Product Manager
    Strategy
    Vision
    Features
    Market research
    Branding
    Quality
    Product Strategy
    Products and design selection

    Supply and demand


    Product Vision
    Target customer

    Product missions to the customer

    Uniqueness of the products offered


    Products

    DuraGear bumper DuraGear car holder DuraGear arm band


    Market Research
    The most searched smartphone accessories on the internet
    80000000

    70000000

    60000000
    Smartphone Users

    50000000
    Sum of 2011
    Sum of 2012
    40000000
    Sum of 2013
    Sum of 2014
    30000000
    Sum of 2015
    Sum of 2016
    20000000

    10000000

    0
    Arm band Earphone splitter Powerbank Smartphone bumper cover Smartphone Car Holder
    Smartphone Accesories
    Product Branding
    Why RubaGear?
    Product Quality Management
    Cause and effect analysis
    Check sheet template
    Control chart
    Histogram
    Pareto chart
    Scatter diagram
    Stratification
    MANUFACTURING
    MANAGER
    Manufacturing Ideology
    MAIN POINT need to be focused:

    1. Manufacturing Quality Management


    2. Plant Refurbishment
    3. Environmental Friendly Production
    4. New Labor Operation
    01 Manufacturing Quality Management
    PDCA Cycle will be implemented
    inside the newly developed
    Manufacturing Management.
    Every monthly manufacturing
    non conformance should be
    solve in this method by
    management.
    02 Plant Refurbishment

    Plant floor design is the key to


    an efficient production
    environment.
    03 Environmental Friendly Production

    Nowadays, equipment supplied company


    were running off each other in producing
    the best machine ever created, less energy
    usage, long lasting reliability, zero emission,
    precise and customizable.
    STEP 1 Implementation of Fully Automated
    Company

    An automatic factory is a place where


    raw materials enter and finished
    products leave with little or no human
    intervention.
    STEP 2 Environmental Campaign Joining
    Usage of synthetic polymer mix with
    organic polymer may reduce the rubber
    tree plantation over the world.
    Less deforestation occurs due to high
    demands of latex from rubber tree
    STEP 3 Cost Effective via recyclable synthetic
    polymer.

    Lots of rubber polymer product can be


    recycle.
    Less demands on organic latex.
    Customer royalty programme such as
    discount via old cases traded in.
    04 New Labor Operation.

    Focus only on highly skilled workers.


    Maintain senior to guide few new
    applicants.
    Provide training to every workers.
    Safe, Clean, Fully automated environment.
    MARKETING MANAGER
    Market Potential
    Phone accessories global revenue up to
    $81 billion as of 2015

    User friendly product


    Loyalty Scheme
    Trade in damaged phone covers

    New customer base

    Reduce production cost and material wastage

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