SUMMER REPORT

ON

APPAREL MERCHANDISING

@
 DIVISION OF PRESENTATION

 INTRODUCTION-ORGANIZATION

 RATIONALE

 SCOPE

 THE PROCESS-APPAREL MERCHANDISING

 OBJECTIVE OF THE STUDY

 METHODOLOGY ADOPTED

 OBSERVATIONS AND ANALYSIS

 RECOMMNDATIONS
 INTRODUCTION

TO ORGANISATION:

Wave, an apparel export house was established in the year 1996

BUYERS : Bubles , Shahi Exports

 COMPETITORS :Indigo collection, Dheer global and Chunu International

PRODUCTION CAPACITY : 1000 per day (1996) TO 3000-5000 per day

WORKFORCE : 50 people (1996) TO 500 people

 RATIONALE

 Acquire knowledge about the whole functioning of an

export house

 Function of marketing

 Learn practical realities of business to business

transactions.
 SCOPE

 Asst. Merchandiser (0-1 yr)

 Merchandiser (3-5yrs)

 Brand Merchandising Manager(6-8 yrs)

 THE PROCESS : APPAREL
MERCHANDISISNG
 The Process of apparel merchandising :

 ENQUIRY/PRESENTATION

 COSTING

 SOURCING

 PLANNING

 INTERMEDIATION

 SHIPMENT
 ENQUIRY

 Received from the buying

house
 Costing per piece and its
initial fit
 Enquiry from our old
customer
 Instructions in the
enquiry
 Advertisement Sample
Hang Tag, Hangers.
Packaging Instruction etc.
 PRESENTATION

 To attract a new BUYER

 Request to various buying houses

 Show them all are products and provide them with all the necessary

information
 COSTING

 FABRIC COST : (actual cost of the fabric)

 BASIC TRIM : (cost of accessories like Zipper, button, ,Hangtag,

Hanger, Label, Size Label, LD bag, wash label etc )

 ADDITIONAL TRIM : embroidery, satin ribbon, dory, beads, and

lasses etc

 FABRICATION: tailoring cost FOR the production of per piece

 PROFIT: depends upon company policy and its reputation

 EXAMPLE OF COSTING: 7B4F – RATES
(SOURCE: ADMIN OFFICE, WAVES)

(in rupees)
 Cotton printed voile (92 * 104) @ 52/mtr – 88 (Avg-1.70 m)
 Smoky brass beads and sequence - 50
 Fabrication - 45
 Finishing - 25
 Profit Margin - 35

--------------
Rs.243
 SOURCING

 To know the market from where he is going to get the grey fabric,

dyeing, accessories, printing, bleaching, etc.

 PLANNING:

 FOR SOURCING: No shortage or defective material received .

 MARKER PLANNING : Smaller scale

 PRODUCTION PLANNING :SITTING WITH production manager

and plans out the number of days the pieces will take for the

production of bulk order.

 INTERMEDIATION:

 Mediator between the buying house and

his firm

 To get approvals for the size set, advertisement sample and pre
production samples

 Sending them daily production charts, finishing reports

 Makes a call for a pilot run from initial hundred to two hundred
pieces

 Offering initial, middle, pre final and

subsequently final inspection request
 SHIPMENT

Last final nod from his counter part (i.e. quality assurance man from

the buying house) and he then requires packaging list and in-voice.
 OBJECTIVE OF THE STUDY
MAIN : To assist Merchandiser Mr. Aditya Singh

SPECIFIC OBJECTIVE:

 Daily checking of mails.

 Mailing to the buyer :

(i) The daily production charts.
(ii) Mailing inspection request.

 Getting list of vendors from admin office for costing purpose.

 Assisting him during quality inspection.

 Tracking daily production reports.

 METHODOLOGY ADOPTED

 REPORTING THROUGH MAIL : Handled all the enquiries from the

buying house that is SHAHI EXPORT HOUSE for their brand

ATLAST and FLOWER

 Style handled : 3C38,3C39 & 7B4F

 MAIL daily Production charts, finishing reports and sometimes

inspection request Mr. Selvaraj (Quality assurance, Shahi export

House) Mr. Bhaskar (Merchandiser, Shahi Export house)

 CONTD.

 SUPERVISION: get details about hourly report from the finishing

supervisor Mr.Sachin & packaging supervisor Mr. Saeed.

 During FINAL inspections by Mr.Selvaraj

 OBSERVATIONS AND ANALYSIS

1. Role of a merchandiser is getting buisness for the company

------Expansion of the business

2. A merchandiser needs to be in constant touch with the buying house

regarding any information on daily productions and finishing reports.

----------Building reputation and he act as coordinator

3. A regular follow up needs to be taken once the sample has been

passed

--------------prepared for any kind of eventuality

 CONTD.
 Profit depends mainly on minimum wastage of the fabric and timing

of its production.

----------------importance of planning

 Costing of fabric and fabrication depends upon style of the fabric

------------------more profit margin in case of complex style but it also higher

payments to its workers

 More the width of the cloth lesser will be its average.

--------------less average, it is meant that less wastage of cloth and hence more profit
 CONTD.

 Completing orders before time helps in building reputation and

developing stronger expertise.

---------Expansion of export house and more profit

 Shipment can be accepted, rejected or cancelled or flashed

--------Acceptance increases market value, rejection or cancellation

decreases it and flashing makes the export house bear its shipment
cost.

 5% more fabric is ordered as set in the average by the tailor master

---------Importance of Inventory
 RECOMMENDATIONS
 Implementation of six sigma, kaizen, just in time

 To be flexible in terms of production quantity

 Initiate steps to improve management assets i.e. hire well-

educated and technically qualified staff to bring in sophistication in

the management practices.

 Work on strong marketing and merchandising capabilities, as well

as keep an eye for design and skills in product development as it

will help in gaining competitive advantage.

 CONTD.
 Work on creating leaders and reference points that can be

aspirational or inspirational for rest of the company employees.

 Sourcing of the raw materials needs to be more stitched than

fragmented to achieve true integration between various links in the

supply chain. It will help in tackling the issue of lack of control and

lack of consistent or reliable performance.

 Target should be taking advantage of new export schemes such as

“TARGET PLUS and SERVED FROM INDIA SCHEME” .These schemes

focuses on accelerated growth of exports

 CONTD.

 To increase the efficiency and effectiveness of workers, the working

environment should be improved by installing air conditioners, as

these will save time since loose thread will then will be easily

removed and they wont be circulating the working area.

 To meet shipment deadlines and buyer requests production

planning and control should synchronize the planning and execution

of production process.
 CONTD.

 Since a shipment gets cancelled or flashed due to loose threads,

wrong measurements and inadequate ironing, so skilled workforce

should be hired in the production and finishing departments, as they

would be an asset to the company.

 Constant monitoring of financial objectives and its progress should

be done as it would help in improving companies’ strategic decision

making process