FACEBOOK SUCCESS

STORIES
By Dave Perok Jr.
Intro to Communication Tech
 Social Media

https://pixabay.com/en/social-media-world-
communication-1405601/
 FACEBOOK
Created in 2004 by Mark
Zuckerberg
Connect with people
News feed
Advertisements
2 billion active users

https://en.wikipedia.org/wiki/Facebook
 KFC
Founded in March
1930

Headquartered in
Louisville

Over 20,500
restaurants in the
world

https://www.facebook.com/KFC/
 INCREASING SALES

Attracting customers near restaurants

Appetizing ads

Target people that love chicken/fast food

Measure the impact

https://www.facebook.com/KFC/
 FINGER LICKIN GOOD
January 1 August 30, 2017

27 million people reached through Facebook

2.4 million stores visits

49 cents per store visit on average

https://www.facebook.com/KFC/
 Facebooks store visits reporting helped us
show an increase in restaurant traffic and
higher sales during our Facebook campaign.
- Steve Kelly
US Director of Media and Digital, KFC

https://www.facebook.com/KFC/
Fairmont Hotels and Resorts

https://www.facebook.com/fairmonthotels#
 TURNING MOMENTS INTO MEMORIES

Founded in 1907

Operates in 22 countries

Leader in global Hospitality

https://www.facebook.com/fairmonthotels#
 BOOKING MADE EASY

A better way to research hotels

Reach out to people looking for hotels

Dynamic ads

Target a custom audience

https://www.facebook.com/fairmonthotels#
 An Unforgettable Experience

May 2016 March 2017

20% increase in total revenue

34% decrease in total cost per booking
55% increase in mobile revenue
44% decrease in mobile cost per booking

https://www.facebook.com/fairmonthotels#
RESOURCES
https://www.facebook.com/KFC/
https://www.facebook.com/fairmonthotels#
https://en.wikipedia.org/wiki/Facebook
https://pixabay.com/en/social-media-world-communication-1405601/