INFORMATION SYSTEM IN

MARKETING AND
PRODUCTION
Information system used in Marketing

 MIS (Management Information System)

 BI (Business intelligence)
 BA (Business Analytics)
 CRM (Customer Relationship Management)
MANAGEMENT INFORMTION SYSTEM

It describes the field of study that encompasses

development, use, management and study of
computer based information system
EX
EC
UT
IV MIS
E
LE
MANAGERI
VE
AL LEVEL
L
OPERATIONAL
LEVEL
 Marketing Information System

©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition
Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens
 Str
Integration of MISate
structure
gi
c
pl
Management
an
control
ni
ng
Operational control

Transaction processing
BUSINESS INTELLIGENCE
BUSINESS INTELIGENCE refers to computer
based techniques used in spotting, digging out and
analyzing business data such as, sales revenue by
product and/or departments or associated costs and
incomes.
BI technologies provide historical, current and
predictive views of business operations.
Where BI is applied?
 Measurement
 Analytics
 Reporting
 Collaboration
 Knowledge management
CRM- Customer Relationship Management

CRM is broadly recognized widely implemented

strategy for managing and nurturing a company
interaction with customer plan sales prospect. It
involves using technology to organize automate
and synchronize the business processes.
How CRM is linked to different departments.
Relation between IT and CRM
ERP (Enterprise Resource
Planning)
 Enterprise resource planning is an industry term for
integrated, multi module application software
packages that are designed to serve and support
multi business functions.
Why ERP is necessary?
 ERP systems allow companies to better understand
there business.
 With ERP software companies can standardize
business processes and more easily enact the best
practices.
 By creating more important processes companies
can concentrate their efforts serving their customers
and maximizing profit.
How ERP works…
• Production
• TR slip
• Material requisition
• Issue slip
• Sales order/ projections
• Production plan
• Work order/ batch sheet
Information System used in Production… module
Production module of information system covers
each and every process of production such as
production planning shop floor management human
resource allocation, and machine allotment and
maintenance. This application provide your
enterprise with an optimal production schedule
according to predetermined plan.
Key feature of Production Module
 Master production schedule.
 Material requirement planning.
 Capacity requirement planning.
 Product cost planning.
 Assembly line design.
 Production order scheduling.
 Thank You
Presented by-
 Atul Kumar Singh.

 Ankur Agarwal.

 Shakti singh.

 Raunak Kotak.

 Rohit Khushalani.