Class:

Class: S.Y.BMS
S.Y.BMS
Submitted
Submitted By:
By: SAM
SAM Group
Group
Sushant
Sushant
Nadar
Nadar
Abhay
Abhay
Pandey
Pandey
Mahesh
Mahesh
“Serving People is Serving God”
 CONTENT
Product Introduction

PRODUCT PLAN MARKETING PLAN FINANCIAL PROJECTION

Product Design Marketing Research Cost sheet

About Competition Break Even Analysis

Packaging. 4 “p’s” in Marketing

Quality. Swot Analysis

“Serving People is Serving God”

 WHAT IS OUR PRODUCT?
Affordable price Hygiene

Food pouch Food pouch

Diet

“Annadan is Mahadan ”
 WHY THIS PRODUCT?
Only one such organization is
existing in the market.
Food pouch Food pouch

Many people in Mumbai are very

much health concentrated.

Many are outstation. And many

are bachelors.

“Annadan is Mahadan ”
MARKETING PLAN

“Time is Money ”
 Marketing Research

In Industry In Colleges Railway Compartments

“Work is worship ”
 Competition
 They are our main competitors.
They are well-known and an
brand image in the market.
Low budget and supports from
govt.

“Unity is Power ”
What differs us from DABBA-WALAS.

We are providing hygienic food

compare to them as we are working
in the different manners.

Our price is less than there price.

Food pouch
We are packing in well known ZIP
POUCH which keeps food fresh.

“Annadan is Mahadan ”
 4 p’s of our business

Food pouch

Fresh food center

Banner
Pamphlets
Posters

“Serving People is Serving God”

FINANCIAL PROJECTION.
Start-up costs are
approximated at Rs.60,000,
which primarily consists of
product costs and expenses
associated with establishing a
marketing program.

“Work is worship ”
 Cost sheet.
START UP
Requirements
Start-up Expenses Per month
Rent Rs. 2500
Advertisement Rs. 800
Salary to Employee. Rs.15000
Other Expenses Rs.2000
Cost of Production. Rs 12000
Total Stat-up Expenses Rs.32,300
Cash Balance on Starting Date Rs.60,000

“Time is Money ”
 breakeven analysis.
We expect that we shall be able to sell Pouches @ 60 per
pack to daily customers in Mumbai.
Our costs per Pouch are as under:
50 Rs per pouch (on monthly basis 1000 Rs per combo
pack).
Thus contribution is Rs 30 per pack.
Thus expected profit of daily sales would be Rs 20 per
pack.
“Annadan is Mahadan ”
SWOT ANALYSIS
STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS
“Serving People is Serving God”