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PSYCHOLOGY OF NUTRITION
 PSYCHOLOGY OF NUTRITION

Why do we eat and drink?

What controls how much (or little) we eat and

drink?

Why do we consume certain foods and

drinks?

What stops us from eating and drinking?

Why do we eat and drink?
Hunger
Chemical signals from stomach, small
intestine and blood dictate when we are
hungry

Thirst

Concentration (water content of blood

dictates thirst sensation)

We lose water before we become thirsty

Why do we eat and drink?

Sociology
Religion

-eat and drink-communion

Social occasions

-we eat to be social and not offend

What controls how much (or little) we eat ?
Satiation
-feeling of satisfaction (fullness)

Satiety-
-chemical signals from stomach small
intestine and blood dictate when we are still
full and not yet ready to eat
What controls how much (or little) we eat ?

Pregnancy-increased metabolic demands of baby

combined with the increased weight that
mother must carry around means
mother must consume more food to keep
up with those demands

Mental Illness- e.g. depression including bipolar

disorder-sometimes eat comfort
food to console depression
- eating disorders
What controls how much (or little) we eat ?

Physical Illness

-people who are not feeling well will eat less

-what are the implications for this ?

Politics
-ethnic cleansing in the Balkans-Milosevic

-Russia/Poland case
What controls how much (or little) we eat ?

Anthropology

-undernutrition-affects ability to work and

hence obtain food

-perception of value of food

What controls how much (or little) we eat ?

Sociology
-rumours/gossip about best quantities of food
to eat

-society (or subsets e.g. ethnic groups) have

certain foods they prefer or can have

-culture of thinness as beauty at the moment

(in the past)

-culture is fueled by media advertising

What controls how much (or little) we eat ?

Desire for Health

-weight control

-avoiding heart disease, diabetes and cancer

Economics

-we eat what we think we can afford (not

always accurate)
What controls how much (or little) we eat ?

Reading Food Labels

-calories
-nutrient content
-what about illiteracy?

Activity-specific (athletics)
-carbohydrates are the limiting nutrient for
athletes
-proteins-necessary for building muscle
-all other nutrients to meet requirements
for particular activity
What controls how much (or little) we eat ?

Information available to the consumer

-taste
-health
-smell
-texture
-visual
Why do we consume certain foods and drinks ?

Nutrient Deficiencies

-pica-consumption of clay, ice chips when

when people are iron deficient-
-these foods contain no iron
-clay inhibits iron absorption-
-found particularly in poor women
and children who are iron deficient
Why do we consume certain foods and drinks ?

Anthropology/Sociology

Religion
-Communion
-bread and wine (body and blood
of Christ)
-Jewish kosher

-what is left over after the forbidden

items
Why do we consume certain foods and drinks ?

Mental Illness

-the belief that somebody may be trying to

poison us with certain foods but not others

Physical Illness

-the desire to get well

Why do we consume certain foods and drinks ?

Politics

-what is available

Desire for Continued Health

-fish
-fruit and vegetables
-fibres
-supplements
-food allergies and intolerances
Why do we consume certain foods and drinks ?

Economics-
-what we think we can afford or can
actually afford

Reading food labels

-calories
-nutrient composition
-avoiding food allergies and intolerances
and food-drug interactions
Why do we consume certain foods and drinks ?

Activity-specific (athletics)

-carbohydrate-most limiting nutrient for

performance

-protein-muscle building

Information available to the consumer

-taste(flavour), health, smell, texture
Why do we avoid certain foods and drinks ?

Anthropology/Sociology
-religion
-Middle East-pork
-India-Hindus-beef
-Jews-certain foods must be kosher
-Mormons-no alcohol and no caffeine
drinks (tea, coffee, colas)

Mental Illness
- a belief that someone is trying to poison us
or hearing voices telling us not to eat
certain foods
Why do we avoid certain foods and drinks ?

Physical Illness
-unwell feeling- e.g. pain, nausea
-coma

Pregnancy-
-e.g. alcohol
- avoid fetal alcohol syndrome
(facial deformities and
learning disabilities)
Why do we avoid certain foods and drinks ?

Desire for Health

-high fat foods in excess and low nutrient

density foods to be avoided

Economics

-reality or perception that we cannot

afford a particular food
Why do we avoid certain foods and drinks ?

Reading food labels

-calories
-nutrient composition
-avoiding food allergies and intolerances
and food-drug interactions

Activity specific (athletics)

-e.g. high fat foods inhibit performance
if taken just before a competition
What stops us from eating (starving ourselves)

Illness
-physical
-elderly-may not feel well
or terminally ill who have the I
just want to die outlook

-mental
-eating disorders mainly
-anorexia
-bulimia
What stops us from eating (starving ourselves)

Politics
e.g. Bobby Sands in 1981 in Northern
Ireland to protest the
British presence