Every Woman a Queen

Midterm Case Analysis Presentation

By:
ALAVANZA, Neal Vincent
PALLUGNA, Rabbi
BONGCAC, Riche Ann
NAVARRO, Irene Fe
PALLE, Connie Frances
 Point of View

The Case Analyst of

 Problem Statement

Mary Kay is a success business from Dallas is now

entering to a new market. They are now venturing and
entering the Philippine setting. At present, they are
already catering Filipino people. The challenge here is
how Mary Kay will survive the Philippine setting which
competitors are really a competitive one.
 Objective

To find out appealing strategies that will surely make an

assurance for Mary Kay to get a share from the
Philippine market.
 Areas of Consideration

Mary Kay fashioned a business empire based on making

people feel good about themselves.
Desire for recognition is a powerful motivator.
Mary Kay helped hundreds of thousands of women find out
how great they really are.
Mary Kay is one of the most successful business figures.
She has the ability to stay focused, no matter what comes
her way.
She scheduled product parties three times a day, six or
seven days a week.
 Areas of Consideration

This business would be one that would treat women

right—“not ruin their self-esteem.”
Mary Kay boasted of making more women rich than
any other company in the world.
Mary Kay embodied a peculiar kind of post feminist yet
extremely pro-women’s-rights philosophy.
Her mantra for women was God first, then family, then
career—but she assured women they could have all
three.
 Alternative Courses of Action

1. Mary Kay should provide the market appealing

promotional activities. This might include using the
tri-media to easily make a name in the new market.
Sampling is also a good promotional activity. This will
give its Filipino customer a hint on the product quality
that Mary Kay gives. Both promotions will be said
effective enough to attract customers if they will be
provided to the market at the same time, this is if the
business has enough funding to provide the said
promotional activities.
1st Alternative Course of Action
 Alternative Courses of Action

2. Mary Kay can do a Corporate Social Responsibility to

make an impact to the market. In this way, people will
have a view of the business that it does not only cater
for satisfaction and profit purposes but also it
concerns to the society it is catering.
2nd Alternative Course of Action
 Alternative Courses of Action

3. Mary Kay can also do joining organizations specific to

her industry or field and other business organization,
such as Business Association and/or networking
group is so popular a way to be known.
3rd Alternative Course of Action
 Recommendation

Alternative Course No. 1

Providing promotional activities is the most effective
strategy that will make an appeal to the market and will
surely give Mary Kay a share from the market. Using
the tri-media will make an information that the
business is existing or is available in the market and
through sampling, it will give the customer how quality
the product that the business is providing.
 Contingency

Unless otherwise alternative course of action 1 will

not be feasible, it might be recommended, alternative
course of action 2, in which Mary Kay will conduct a
corporate social responsibility. We all know that
performing CSR is not easy, it takes time and effort and
it is very expensive, but in return, it will help a lot for
the business to be known in the market especially in
the community you are catering for your corporate
social responsibility.