Business Model Canvas

Presented By :
Yudi (1531048)
Hamlul Rizky (1631085)
Chintia Elmadiani (1641279)
Nurtia Putri Sari (1641326)
 UBER PROFILE
Uber adalah perusahaan rintisan
dan perusahaan jaringan Uber
transportasi asal san franscisco Motor
california, yang menciptakan
aplikasi penyedia transportasi Uber X
yang menghungkan penumpang
dan sopir kendaraan sewaan serta
layanan tumpangan. Uber
Uber
Uber masuk ke Indonesia pada 13 Black
Agustus 2014. Awalnya, Uber baru
melayani pelanggannya di Uber
kawasan CBD seperti Kuningan Pool
atau Sudirman, Jakarta. Skema
Uber di Indonesia pun sama Uber
seperti diluar negeri Taxi
 Cost
Structure

Revenue Key
Stream Resources

UBER Key
Customer
Segment BUSINESS Partners
MODEL
CANVAS

Customer Key
Relationship Activities

Value
Channel
Proposition
 Customer Segment
Mempunyai
mobil & Ingin
Suka menyetir berpenghasilan
mobil lebih

DRIVER
Customer Segment
Tidak ingin Tidak memiliki
atau malas kendaraan
menyetir
sendiri

Arrive in Style

Fare Cost lebih

murah

Customers
 Customer Relationship

Social Media
Customer Support
Review, Rating &
Feedback System
 Website

Mobile TV
CHANNEL

Word of Social
Mouth Media
Value Proposition

Additional Sources
of Income
Flexible Working
Schedules and can
Work Part Time
Easy Payment
Procedures
Drivers get paid to
be Online, even
without can Request
Value Proposition
Can see the ETA
and Track The
Cab on Map
Minimum
Cashless Waiting
Ride Time

Pricer
One Tap Lesser than
To Ride the Normal
Taxi fares
 Key Activities
Pengembangan dan
pengelolaan produk
Merekrut driver
Mengelola pembayaran
driver
 Key Resources

Technological
Platform
Skilled Driver
 Key Partners
Payment
Processors
Map Provider

Driver With Their Car

Investor
 Revenue Stream
Car Rides on per Km and
Minute Basis
Surge Pricing Technology

Different cab models to

cater to everyone
 Cost Structure

Launch Event and

Marketing
Expenditure Salaries to
Technology
Permanent
Infrastructure
Employees