TO STUDY MARKET IN DIGITAL

MARKETING INDUSTRY AND FINDING

POTENTIAL MARKET FOR THE SAME

BY,
MANGALDEEP R GUPTA
ROLL NO.: 340454
 Introduction

MagicWorksIT Solutions Pvt. Ltd. Complete solution for Digital Marketing

and Web development company. Founded in 2006 as 3D Modelling
Company.
Service Offered
SEO (Search Engine Optimization)
SEM (Search Engine Marketing)
SMO (Social Media Optimization)
SMM (Social Media Marketing)
Domain Registration & Web Hosting
Web designing & Development
 Objective

Conduct market research to explore & analyze the marketing mix of various micro
& medium scale enterprises in Pune.
Meet prospects, new clients and understand articulate their business requirement.
 Limitation

Some information required for the study was confidential and therefore it
was difficult to acquire the same.
The targeted sector was restricted to educational and web development.
The targeted industry was only medium and small-scale enterprises.
 Research Methodology

Data: Primary and Secondary

Primary: Survey Forms, Questionnaire, telephonic Interview.
Secondary: Google Search, Google Maps, Just Dials, Sulekha.
 Data Analysis

Overall Marketing of the services done by the clients/ respondents

No. of
Different Channels of Marketing Respondents Percentage

Digital Marketing 18 13

Traditional Marketing 11 8

Digital & Traditional Marketing 108 79

Total 137 100

 What is the tentative percentage (%) share of investment on various marketing channels?

No. of
Investment On DiMa Companies Percentage

20-30% 51 47

30-40% 30 28

40-50% 20 19

Above 50% 7 6
 Findings

It was observed that Indian customers are highly information seekers. They collect more
information about quality, price and refer customers experiences before purchasing a
product.
Investment on Digital marketing requires lesser budget than the traditional marketing. So 47%
of companies invest only 20%-30% of their marketing budget into Digital Marketing. (T:4.3)
58% of the companies have in-house service for Digital marketing. And rest outsource the
service. (T:4.5)
91% of the companies were happy with the leads and conversion generated through Digital
Marketing. (T:4.6)
Most of the Customer in Education Sector are willing to promote their business through Digital
Marketing, as the Technology is emerging day by day.
 Recommendations

The company should make efforts in creating awareness about the variants in their services
portfolio by exposing its variants through activities, as a visible product enjoys top-of-the-mind
awareness among existing and potential customers.
The company should provide much better offers (Discounts or promotional offers like additional
subscriptions for limited months) to target more potential customers.
MagicWorks IT Solution should have competitive pricing strategy (comparatively equally) so that
small enterprises can also adapt Digital Marketing.
The company should target the customers who outsource the Digital marketing services.
The Company should focus also on other than education and web development companies for
services.
The targeted customers were more from Pune area, should also cover the other regions.
 Conclusion

From this project it can be conclude that most of the firm who are into educational and
web development coaching have adopted the Digital marketing as one of their channel
to market their service and this channel have satisfied many of the companies in term of
lead generation or conversions.
It was easy for the small firms to adopt the Digital Marketing as the budget required to for
investment is less compared to traditional marketing. Also the ROI is higher than traditional
marketing.
 Bibliography

Text Books:
Marketing Management - Philip Kotler, Kevin Lane Keller / Pearson / 15th Edition.
Marketing Research G C Beri / Mc Graw Hill Education / 5th Edition.
Digital Marketing Vandana Ahuja / Oxford higher education.
Websites:
https://magicworkshost.com
http://magicworksitsolutions.com
https://en.wikipedia.org/wiki/Digital_marketing/
http://www.managementstudyguide.com/customers-expectations-and-delight.htm
http://www.managementparadise.com/Tushki/documents/25443/internship--report---
digital-marketing/
http://businessjargons.com/secondary-data-collection-methods.html#ixzz4jiDpZ65F
https://sproutsocial.com/insights/digital-marketing-tools/
https://explorable.com/methods-of-survey-sampling