Axis Bank

Reinventing Banking
Index
 Banking In India
 Introduction
 Company profile
 Branches
 New Logo
 New Initiatives
 Board Of Directors
 Services
 Competitors
 SWOT Analysis
 Financial Position
 Mission & Core Value
 Conclusion
Banking In India
 Effective banking system in India

 Indian banking system had reached even to the remote

corners of the country

 Indian bank since 1969 has paid rich dividends

 Money have become the order of the day

Introduction
 Top ten banks amongst India

 UTI to Axis – July 30, 2007

 Brand – change voluntarily

 Refers to line of reference, stability and maturity

Company Profile
 Axis Bank was established in the year 1993

 Promoted by UTI – Unit Trust of India

 Branding was done in 2007

 Bank is divided into four segments – retail, corporate,

treasury and merchant business
Branches

 It has branches in 20 states

 Total number of branches are 152

 Branches are in :- Maharashtra

Goa
Gujarat
Madhya Pradesh & so on…
New Logo
 Retained the burgundy color, but has changed the logo

 Depicts a strong growth

 Earlier the bank logo used the alphabets U, T & I

New Initiatives
 Remittance card – Remit2india.com
Remitters from 23 different countries
Delivery mode
 VISA money – 28 millions VISA cards
Beneficiary of funds
Availability
 Platinum card – First VISA platinum card
Stores Card holder’s information
Cannot be duplicated
BOARD OF DIRECTORS
 P.J. NAYAK (Chairman and Executive officer)
 N.C.SINGHAL
 A.T.PANNIR SELVAM
 J.R.VARMA
 R.H.PATIL
 RAMA BIJAPURKAR
 R.B.L.VAISH
 M.V.SUBBIAH
 RAMESH RAMANATHAN
 K.N.PRITHVIRAJ
SERVICES
Retail banking Personal banking
 Deposit schemes  Accounts
 Loans and advances
- Terms deposits
- Personal Loans - Fixed deposits
- Housing Loans - Recurring deposits
- Cards
- Consumer durables  Cards
- Auto Loans
 Different variants like:
Gold plus cards, silver
and silver plus cards
Continue…
Corporate banking
 Accounts

 Normal current a/c

 Trust/NGO savings a/c

 Services
 Private equity, mergers and acquisitions
 Advisory services
 Capital market funding
 E- broking
Competitors
 Private Sector competitors:
-HDFC
-ICICI

 Public Sector competitors:

-SBI
-PNB
 SWOT
Analysis

THREATS
THREATS
1)
1) Advent of
Advent of MNC’s
MNC’s
banks
banks
2)
2) Dissatisfied
Dissatisfied
customers
customers
3)
3) Ever
Ever improving
improving
nationalized
nationalized banks
banks

OPPORTUNITIES
OPPORTUNITIES STRENGTH
STRENGTH
1) New
1) New IT
IT &
& ITES
ITES 1) Brand
1) Brand name
name
companies
companies 2)
2) Market
Market Share
Share
2)
2) Dissatisfied
Dissatisfied customer
customer 3) Diversified Portfolio
3) Diversified Portfolio
of
of other
other banks
banks 4)
4) Treasury
Treasury department
department
3)
3) Business
Business advising
advising for
for 5) Aggressive
5) Aggressive marketing
marketing
smaller
smaller players 6)
players 6) Technology
Technology

WEAKNESSES
WEAKNESSES
1)
1) Transaction
Transaction cost
cost
2)
2) Defensive
Defensive approach
approach
in
in lending
lending
3)
3) Little presence
Little presence
outside
outside India
India
4)
4) Poor
Poor customer
customer care
care
Axis Financial Position
Rs in crs.

Particulars Mar 07 Mar 08 Mar 09

Deposits 58,785.60 87,626.22 117,374.11
Advances 36,876.48 59,661.14 81,556.77
Share Capital 281.63 357.71 359.01
Net worth 3,402.21 8,770.69 10,214.80
Book Value 120.80 245.19 284.53
Interest earned 4,560.40 7,005.32 10,835.49
Interest
2,993.32 4,419.96 7,149.27
expenditure
Net profit 659.03 1,071.03 1,815.36
Net NPAs 0.61% 0.36% 0.35%
Total Assets 73,257.21 109,577.84 147,722.06
Mission

 Customer Service and Product Innovation

 Continuous technology up gradation while maintaining

human values

 Progressive globalization and achieving international

standards.

 Efficiency and effectiveness built on ethical practices.

Core Values
 Customer Satisfaction through
 Providing quality service effectively and efficiently
 "Smile, it enhances your face value" is a service quality
stressed on
 Periodic Customer Service Audits

 Maximizations of Stakeholder value

 Success through Teamwork, Integrity and People

Conclusion !!!!

 AXIS bank has differentiated itself very well on the basis

of high level service and product quality.

 They have successfully implemented the change and

due to this their market share has increased only despite
of tough competition prevails.
Thank You