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KeKas Gaming - MGMT 510-93
KeKas Gaming - MGMT 510-93
Business Model
Products
Online gaming platform with wide variety of games. Games
on the website are either internally developed or popular
games from third party developers.
No downloads or CD/DVDs
Accessible on both PC & Mobile
Aggregator of Games (similar to Netflix for movies)
PC& Mobile Games targeting Kids, Teens and Provide games based on market research.
Adults ( upto 35) for male and female by creating Market as one-stop for wide variety of
fun environment to connect and play games
Price our products to be affordable and
provide great value
Revenue Resources
Mission
Kekas Gaming ! mission is to provide gaming platform for
gamers to play and connect globally on wide variety of exciting
games with an uninterrupted fun environment
Vision
A global one-stop place for gaming that is recognized for its
uninterrupted fun environment
Leader in innovation and new technology for the Game
development and Gaming service provider
Goal and Value
Goal
Establish Kekas as face of online Game Industry.
High customer loyalty
Provide highest scalability and flexibility
Values
Act with integrity and creativity
Always work for entertain to gamers.
Organizational Chart
Corporate
Game development & Licensing V.P. of Human VP of Operations & Strategy V.P. of Customer
/V.P of Game development/R&D resources Aquirement &
Satisfaction
Training Business
Internal strategy &
Human Innovation
gaming External
Relations
development Licensing &
Game sourcing Hardware
Operations&
Maintenance
Accounting Customer
Software service
Operations &
Maintenance
Sales
Marketing
Resources and Capabilities
Human Resources
The executive team has great experience working with the
electronic games market.
The management team has a wide network and connection
to many talents in the industry.
Ability to quickly build up different teams art team, game
design team, engineer team, programming team, and
marketing team.
Skilled Labor
Artist/Animators- required to create graphics with highly
creative skills.
Programmers- Excellent programming skills required with C++
for PC games and Java/C for smartphone games.
Designers- Experience with developing rules and content for
establishing user experience.
Production- Objective is to have the game development
completed and also ensure the game is fun for the end user.
R&D
Our R&D team is constructed by talents who have solid experience of
game developing. We are one of the best R&D teams in the entire
industry. The in-house game engine is our biggest weapon to compete in
the market.
Our Strategy
Position our website as one-stop for playing variety of games
OPPORTUNITIES THREATS
8.2, 8%
7.5, 7%
10, 9% 10.5, 10% Action
Racing
Shooting
15, 14% Adventure
22, 20% Fignting
strategy
Children entertainment
35, 32%
Value Graph for Customer
0 5 10 15 20 25 30
2015 2016 2017(Projected Users Till Oct)
REFERENCE
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