Aravali Institute of

Management, Jodhpur
Local Industrial Project

“Study of Advertising Business in Jodhpur”

Presented By:-

Ravi Agrawal
Vikas Maheshwari
 Objective
 To find out the role of advertising
agencies
 To find out the scope for setting up a

new advertising agency

 Research Methodology
 Research design : Qualitative as well as Quantitative

 Sampling technique : Simple random sampling

 Data Collection
Primary Sources : Questionnaire and interviews

Secondary Sources : Websites, Magazines and Newspapers

 Data Universe : Advertising agencies and Accounts

in Jodhpur City
 Sample size
Agencies : 25
Accounts : 100
 Introduction
Advertising
 Promotion of ideas, goods, or services by
an identified sponsor
 Any human communication intended to
persuade or influence buyers in their
purchase decisions
 A medium that positions the product into
the minds of buyers or consumers
 Size of Advertising Industry

Source: FICCI Report-2007

Advertising Expenditure
Share of Advertising expenditure in 2007
 Advertising in Jodhpur
Advertising agencies in Jodhpur

 Aakar  Media Services

 Abhiyan  Parikrama
 Arora  Quality Advertising
 ABC Signature &  Rajasthan
Graphics  Shivratan
 Better  Suncity
 Bundel Arts  Sunshine
 Chhajer Advertising  Surya
 Clasic  Jaipur Publicity
 Damini business point  Janki
 Dhoom
 Direct @ counter
 Questionnaire

 For Agencies
 For Accounts
 Data Interpretation
(a) For Agencies

Q. Is advertising your core business?

0, 0%

Yes
No

7, 100%
Q. Do you find any seasonal variation?

1, 14%

Yes
No

6, 86%
Q. Which Sector’s frequency is more?

0, 0%
Private sector
Public sector
7, 100%
Q. In which language advertisement are
more profitable?

English
0, 0%

Hindi

Regional
7, 100%
Language
Q. At present, which businesses have high
frequency of advertising?

3
2.5 Automobile
2 Education
Frequency 1.5 Electronics
1
0.5 Jewellary
0 Finance
Advertisement sector