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Daniels Ib13 11
Daniels Ib13 11
Daniels Ib13 11
11-1
Copyright 2011 Pearson Education
Chapter 11
The Strategy
of
International
Business
11-2
Copyright 2011 Pearson Education
Chapter Objectives
11-4
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Industry, Strategy ,and Firm
Performance
Industry organization paradigm leading
strategy perspectives
The exceptions of imperfect competition
The idea of industry structure: The Five
Forces Model
11-5
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Five Forces Model
11-6
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Industry Change
Industry structure changes because of events like
Competitors moves
Government policies
Changes in economics
Shifting buyer preferences
Technological developments
Rate of market growth
11-7
Copyright 2011 Pearson Education
Strategy and Value
11-8
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The Firm as Value Chain
Coordination Concerns
National Cultures
Learning Curve
Operational Obstacles
Subsidiary Networks
11-10
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Change and the Value Chain
11-11
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Global Integration versus Local
Responsiveness
Pressures for Global Integration
Globalization of Markets
Efficiency Gains of Standardization
Pressures for Local Responsiveness
Consumer Divergence
Host Government Policies
11-12
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When Pressures Interact
11-13
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Integration Responsiveness Grid
11-14
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Types of Strategy
11-15
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Future: Whats New in the World
of Strategy Types
Evolution of the Multinational Corporation
Visions of the Future
The Metanational Company
Micro-Nationals
The Cybercorp
11-16
Copyright 2011 Pearson Education
All rights reserved. No part of this
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otherwise, without the prior written
permission of the publisher. Printed in the
United States of America.
11-17
Copyright 2011 Pearson Education