Consumer and Producer Surplus

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Welfare Economics

Consumer and Producer Surplus


Consumer Surplus
How much are you willing to pay for a pair of
jeans?
As an individual consumer, you have no say in
determining the market price; you take the market
price as given.
If the market price is at or below what you are
willing to pay for a good, you buy it.
If the market price is below what you are willing to
pay for a pair of (your favorite) jeans, your
purchase will result in consumer surplus: the
difference between the price that you were willing
to pay and the (market) price you actually paid.
Consumer Surplus
Individual consumer surplus = net gain from the
purchase of a good= the difference between the
maximum price a consumer is willing to pay for
a good and the actual price paid

Total consumer surplus is the sum of all


consumer surpluses gained by all buyers of a
good in the market
Consumer Surplus and the
Market Demand
$P

55 Total consumer surplus


50 = ( Max Price Market Price)
45 = 105
40
35
30
25 Price = $25
20
15
10
5 D Q
0 1 2 3 4 5 6 7 8 9 10 11
Consumer surplus = the area above the
price and below the demand curve
100 Consumer surplus = {400(100-35)}/2
= 13000

Consumer Surplus
35 P = 35
D

0 400
Consumer Surplus and A Price Increase

100 Consumer surplus = {270(100-60)}/2


= 5400
Consumer
Surplus
60 P = 60

35

D
0 270 400
Producer Surplus
The sellers cost: the lowest price a seller is
willing to accept for a good: (marginal cost of
production)
Producer surplus: the difference between the
(market) price a seller actually receives and
his/her (sellers) cost
A seller would not sell below his/her cost
If the market price is below a sellers cost the
seller will leave the market
Producer Surplus and The Market Supply
P Producer surplus = 6750
S

60 P = 60
Producer
Surplus

10

0 270
Total Surplus
S
100

Consumer
Surplus
60
Producer
Surplus

10 D

0 270
Taxes and Consumer and Producer Surplus
Loss of consumer surplus: A+B Tax revenue: A + C
Loss of producer surplus: C+F Deadweight loss: B +F
S
100
K S
85

A B
60
C F
30
L
10 D
Q
0 100 270

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