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    Co 498 Final Presentation

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    The document discusses a communication internship project for the Give OUT Day 2017 fundraising campaign of the LGBT Center. The Center is a nonprofit established in 1975 that serves the LGBTQ+ community. The fundraising goal for Give OUT Day is $7,500. The intern will create content for the Center's social media campaign, including graphics and daily countdown posts. Results showed the Instagram posts were successful in engagement while Facebook and Twitter needed improvement. Lessons learned included differentiating content for each audience and creating explicitly appealing messages.

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    Co 498 Final Presentation

    Uploaded by

    api-313664488
    71 views11 pages
    The document discusses a communication internship project for the Give OUT Day 2017 fundraising campaign of the LGBT Center. The Center is a nonprofit established in 1975 that serves the LGBTQ+ community. The fundraising goal for Give OUT Day is $7,500. The intern will create content for the Center's social media campaign, including graphics and daily countdown posts. Results showed the Instagram posts were successful in engagement while Facebook and Twitter needed improvement. Lessons learned included differentiating content for each audience and creating explicitly appealing messages.

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    co 498 final presentation

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    The document discusses a communication internship project for the Give OUT Day 2017 fundraising campaign of the LGBT Center. The Center is a nonprofit established in 1975 that serves the LGBTQ+ community. The fundraising goal for Give OUT Day is $7,500. The intern will create content for the Center's social media campaign, including graphics and daily countdown posts. Results showed the Instagram posts were successful in engagement while Facebook and Twitter needed improvement. Lessons learned included differentiating content for each audience and creating explicitly appealing messages.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    71 views11 pages

    Co 498 Final Presentation

    Uploaded by

    api-313664488
    The document discusses a communication internship project for the Give OUT Day 2017 fundraising campaign of the LGBT Center. The Center is a nonprofit established in 1975 that serves the LGBTQ+ community. The fundraising goal for Give OUT Day is $7,500. The intern will create content for the Center's social media campaign, including graphics and daily countdown posts. Results showed the Instagram posts were successful in engagement while Facebook and Twitter needed improvement. Lessons learned included differentiating content for each audience and creating explicitly appealing messages.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 11

    Communication Internship

    Presentation
    The Center
    Established in 1975

    3rd oldest LGBT Center in the US

    Nonprofit 501 (c3)

    Serves LGBTQ+ Community of NEO 6600 Detroit Ave.


    Cleveland, OH 44102

    Mission: To enrich the lives of the diverse


    LGBTQ community through advocacy, support,
    education, and celebration.
    Give OUT Day 2017
    April 20, 2017
    Fundraising Goal:$7,500
    Social Media Campaign
    Phase II & Phase III
    Audience: Center supporters
    Development & Communication
    Fundraiser for LGBTQ Centers
    Goal: Raise Capital
    Goal: Communicate Mission
    Goal: Inform about Give OUT Day
    Content
    Graphics
    Mission
    Five Day Countdown
    Day 5: Celebrate 5 years
    Day 4: Support
    Day 3: Advocacy
    Day 2: Education
    Stewardship Graphic
    Day 1: Celebration
    Highlight Staff, Programs, and
    Community Engagement.
    Goals:Engaging,Sharable,Donate.
    Give OUT Day 2017 Content

    Software: Canva & InDesign CC


    Give OUT Day Content
    Give OUT Day Strategic Plan Sample Caption (Facebook)
    Give out day is on Thursday, April 20,
    2017.
    Scheduler Service: Buffer Celebrate Executive Director, Phyllis
    Seven' Harris' 5th Year of leadership
    4/15/17: 5 Days Until by making your pledge to donate to the
    4/16/17: 4 Days Until LGBT Center at http://buff.ly/2pg3frC
    4/17/17: 3 Days Until
    4/18/17: 2 Days Until Sample Caption (Instagram)
    4/19/17: 1 Day Until Join us in support of the LGBTQ
    4/20/17: Give OUT Day! community this #GiveOUTDay. Learn more
    4/24/17: Thank You about how you can pledge to help out the
    LGBT Community Center of Greater
    Social Media Accounts Cleveland on Give OUT Day!
    Facebook
    Twitter You do not have to wait until Thursday
    to pledge! See link for more info!
    Instagram
    Tags
    #GiveOUTDay & lgbt
    Results:Twitter

    Engagement Rate:2.8%
    Individuals Engaged
    Retweet:5
    Mentions:2

    Ruling: Room For


    Improvement
    Results:Instagram
    Metrics
    Average Likes: 22

    Individuals Engage

    Ruling:Success
    Results: Facebook

    Metrics
    Average Likes:10
    Average Shares:1>X

    Individuals
    Engaged
    Ruling: Room for
    Improvement
    Conclusion: Lessons Learned
    Campaign Management

    Audience Differentiation

    Message Content: Appeals

    Content Creation

    Explicit Messaging

    Application

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