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    Managerial Skill-Activity 1: Audit Company - Avon Cosmestic (M) SDN BHD

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    Fini Fiq
    This document contains information from an audit of Avon Cosmetics including: 1. The names of 5 group members conducting the audit 2. An analysis of the 5 forces of Avon's industry including low supplier power, high entry barriers, low substitute threats, high rivalry, and low switching costs 3. A discussion of general political, economic, demographic, and technological forces affecting Avon 4. A SWOT analysis identifying Avon's strengths as its strong brand image and popularity online, and weaknesses as high advertising costs and low market share compared to bigger brands.

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    Managerial Skill-Activity 1: Audit Company - Avon Cosmestic (M) SDN BHD

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    Fini Fiq
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    This document contains information from an audit of Avon Cosmetics including: 1. The names of 5 group members conducting the audit 2. An analysis of the 5 forces of Avon's industry including low supplier power, high entry barriers, low substitute threats, high rivalry, and low switching costs 3. A discussion of general political, economic, demographic, and technological forces affecting Avon 4. A SWOT analysis identifying Avon's strengths as its strong brand image and popularity online, and weaknesses as high advertising costs and low market share compared to bigger brands.

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    This document contains information from an audit of Avon Cosmetics including: 1. The names of 5 group members conducting the audit 2. An analysis of the 5 forces of Avon's industry including low supplier power, high entry barriers, low substitute threats, high rivalry, and low switching costs 3. A discussion of general political, economic, demographic, and technological forces affecting Avon 4. A SWOT analysis identifying Avon's strengths as its strong brand image and popularity online, and weaknesses as high advertising costs and low market share compared to bigger brands.

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    © All Rights Reserved
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    6 views4 pages

    Managerial Skill-Activity 1: Audit Company - Avon Cosmestic (M) SDN BHD

    Uploaded by

    Fini Fiq
    This document contains information from an audit of Avon Cosmetics including: 1. The names of 5 group members conducting the audit 2. An analysis of the 5 forces of Avon's industry including low supplier power, high entry barriers, low substitute threats, high rivalry, and low switching costs 3. A discussion of general political, economic, demographic, and technological forces affecting Avon 4. A SWOT analysis identifying Avon's strengths as its strong brand image and popularity online, and weaknesses as high advertising costs and low market share compared to bigger brands.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
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    Managerial Skill- Activity 1

    Audit Company- Avon Cosmestic (M) Sdn Bhd

    Group Member:
    1. Lim Sook Yee 232000
    2. Koit Wan Zhi 232642
    3. Sho Soon Yat 232961
    4. Low Chee Onn 234084
    5. Wong Ken Wai 234099
    Five Forces of Avon
    1. Supplier Power
    Bargaining power low due to numerous of suppliers exist.
    2. The threat of new entrant
    High entry barrier (start up cost, technology R&D)
    3. Threat of substitutes
    Level of substitute low or NO!
    4. Degree of rivalry
    High (Global competitors)
    5. Customer
    Switching cost Low
    General Forces

    1. Political
    Global coverage (different policy)
    2. Economic
    Currency (import)
    3. Demographic
    Population increasing (women, age structure)
    4. Technology
    Customer preference never satisfy (R&D increasing)
    SWOT Analysis
    Strengths Weakness
    Strong Brand Image Advertising Cost
    Popular Online Market Low Market share compared to
    No animal testing bigger Brands
    Multiple Retail Channel Declining Operating Margins

    Opportunities Threats
    Increase Upon Social Media Currency Fluctuation
    Going Green Competition
    Geographic Growth Government Regulations
    Socially Conscious Dependent on Others Needs

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