The Economic Times

Presentation By:

Jay Changela
Ashish Makwana
Pratik Shah
Ansuman Upadhyay
Pragnendra Rahevar
 Introduction
 It is The Times Group’s Business Daily.
 The Times Group’s other publications:
TOI
Mumbai Mirror(Mumbai)
Navbharat Times(Delhi-Mumbai)
Maharashtra Times(Mumbai)
Sandhya Times(Delhi)
 They have some national magazines also.
 Femina
 Filmfare
 Strategy Marketing
 The first ET was published on 25th march, 1961 in Mumbai.
 Facts & Figures
 Regions covered by ET:
 Mumbai
 Delhi
 Kolkata
 Ahmedabad
 Banglore
 Chennai
 Hydrabad
 Pune
 Chandigarh
 (Cont..)
 Circulation:
30000 (Gujarat)
 Readership:
1,20,000 (approx.)
 Unique feature about ET in Gujarat:
It is not published on Sundays in Gujarat.
 Advertising in ET
 Page Size: 32.9 X 52.5 cm
 It contains 8 columns width.
 Minimum accepted size of advertisement
4 X 3 cm
 Page 1, 3 ,5 and back page are premium pages.
 For front page ad is called SOLAS AD which is to be in color
only, in bottom-right corner.
 SOLAS ADs are available only in specified sizes.
12 X 20 sq/cm
12 X 25 sq/cm
16 X 25 sq/cm
 The rates are equal nationwide. They does not differ from client
to client.
 (Cont.)
 The loading charges for page 3 is Rs. 30 and Rs.
185/sq. cm, which is the standard rate.
 The agency discount for INS certified agencies is
15%.
 INS certified agencies allowed for 60 days of credit
limit.
 No discount for individuals.
 The new agency having more than 5 lacs turnover
will allowed to get 15% disc. And having turnover
more than 2 lacs gets 10% disc which is called
Times Recognized Agency.
 On bank guarantee 30 days credit limit is allowed.
 (Cont.)
 Special Facilities (for b/w and color):
2 times ad : 30 days limit
3 to 5 times ad : 60 days limit
6+ times ad : 90 days limit
 Rates for b/w nationwide:
Sizes Charges
12 to 239 1850
240 to 600 1820
601+ 1790
 Rates for color nationwide (for 1 to 2 insertions):
12 to 239 2400
240 to 600 2340
601+ 2280
 (Cont.)
 Agency disc not available to individuals but
they are given free layout and designing
services.
 Accepted formats are EPS and PDF.
 The last changes in rate card are made on
15th August, 2005, 15th March 2005 and 15th
sept 2004.
 Financial year is August to July
 (Cont.)
 The sizes are flexible as per the need of
clients.
 There is no last moment disc available.
 There are only color ads on CFM pages.
(Corporate, Financial and Marketing pages)
 No small ads are to be published on these
pages.