Blu-ray Disc Is…

Blu-ray is a revolution…

The highest definition picture…

The best sound you have ever heard…
The richest interactive features and
connectivity…
The most powerful recording
capabilities.
History of Storage Media
 Evolution
VHS: analog
DVD: digital
BD: high-definition
Enables recording,
rewriting, and
playback of high-
definition video
Capable of storing
information that the
DVD and CD are not
capable of holding
Courtesy Blu-ray Disc Founders “Blu-ray Disc Format White Paper”
 Foundation
Blu-ray disc (BD) is appropriately named after
the blue laser used to write the data
The first blue laser was developed in 1996 by
Shuji Nakamura (Nichia Corporation)
In 2002, an alliance was formed, called the Blu-
ray Disc Association, including the likes of Sony,
Samsung, Sharp, Hewlett-Packard, and Royal
Phillips
The “e” is intentionally left out of the name due to
trademark restrictions
 Disc Characteristics
Single layer: 25 GB
Dual layer: 50 GB
Diameter: 120 mm
Thickness: 1.2 mm
Center hole diameter: 15
mm
Uses GaN laser of
wavelength 400 nm
The smaller laser,
compared to the DVD
and CD, keeps the
process more efficient
(~5 mW) Courtesy Blu-ray Disc Founders “Blu-ray Disc Format White Paper”
 Disc Characteristics
The power
conservation allows
the development of
multi-layer
platforms and high-
speed recording
BD-ROM: read-
only format
BD-R and BD-RE:
recordable formats
(RE: rewritable; R:
recordable once)
Courtesy Blu-ray Disc Founders “Blu-ray Disc Format White Paper”
 Disc Characteristics

Courtesy Blu-ray Disc Founders “Blu-ray Disc Format White Paper”

Numerical Aperature measures the ability of a lens to gather

and focus light. As the numerical aperture increases, the
focusing power increases and the beam size decreases
Phase change implies that the disc section is either an
amorphous or crystalline state. The reflectivity changes
accordingly thus representing a binary bit
 Recorder Characteristics
Over two hours of HDTV can be placed on a single
layer BD, which correlates to over 13 hours for
standard TV
The transfer rate is 36 megabits per second
At 1x speed, it takes approximately 1.5 hours to
record an entire single layer BD
Recorder Cost: $1,500 - $2,500; BD Cost: $26
Expected to be available in the U.S. by 2006
 Compatibility
This issue has introduced a competitor, the HD-DVD, that based its technology
around being compatible with the DVD
Recently the BDA has developed recorders that are BD/DVD/CD compatible
JVC has advanced the BD by developing a BD/DVD combo disc that stores
both DVD and BD data. It is composed of two DVD layers and a third BD
layer storing 33.5 GB total

Courtesy <http://www.jvc-victor.co.jp/english/press/2004/bd-dvd.html>
 Protection System
HDTV contains a copyright bit that is detected
by the BD recorder. If the broadcast has no
copyright bit, then the BD recorder is allowed
to store the information
Uses the Data Encryption Standard (DES) that
has a key length of 56 bits
A Key Block and Disc ID are written into the
ROM area to prevent illegal copying
 Enhancements
A hard coat was
derived of an
ultraviolet-curable
resin that has a
scratch resistance
similar to the DVD
An artificial
fingerprint reagent
is placed on the disc
surface to resist
fingerprint oils Courtesy Blu-ray Disc Founders “Blu-ray Disc Format White Paper”
 Why Now? Why Blu-ray?

HDTV market is poised for explosive growth

driven by:
– Increased penetration of large screen Hi
Def sets.
– Expanded Hi Def channel offerings.
Consumer expectation that their optical media
will be Hi Def.
Blu-ray has demonstrated ability to take full
advantage of 1080p Hi Def technology.
 Hi Def TV is building critical mass

30 100%

25
70% 80%
20 62%
54% 25 60%
15 46% 22
38% 19
30% 40%
10 16
21% 13
10 20%
5 7

0 0%
2004 2005 2006 2007 2008 2009 2010
Number of Hi Def TV Sales
Hi Def TV Sales as Percentage of All TV Sales

Source: JupiterResearch HDTV Model, 5/05 (US only)

 A revolutionary change…

VHS DVD-Video BLU-RAY DISC

HD-DVD • Digital Hi Def video

• Analog video • Digital SD video • Hi Def TV recording
• Must rewind/ff • No more rewind/ff • True 1080p
• Record 2/4/6 hours • No recording (initially) • Recordability
• Digital Hi Def video • Gaming
• Bulky storage • Small, easy to store • Hi Def TV Recording
• No interactivity • Simple interactivity • Advanced interactivity
• Advanced interactivity
• Added/Bonus features • Expandability for new
features/capabilities
 Capacity will win the war

DVD HD DVD BLU-RAY

Single Layer 4.7 GB 15 GB 25
GB
Dual Layer 8.5 GB 30 GB 50
GB
In -- 45 GB Triple 100
Development Layer
/
200
GB
More capacity leads to longer format life! (4 /
8
 More capacity for extras …

HD-DVD Blu-ray
More bonus materials
Space
Space
for
for More interactive features
Special
Special
Features
Features Widescreen/Fullscreen Option
Average
Average
Average
Average
Movie
Movie
Space
Space
for
for Bundled prequels, Second
Movie
Movie (pristine
(pristine
quality)
quality)
Special
Special
Features
Features
Session
(pristine
(pristine
quality) – unlocked through web
interface
Bundled video games
– unlocked through web
interface

HD-DVD Blu-ray Disc

Capacity Capacity
(30GB) (50GB)
Blu-ray Discs are durable
With Blu-ray’s hard coat technology, BD discs are more “family friendly”
than DVD
Scratch resistant
Resists dust accumulation
Fingerprint resistant

Damage resistant – even with steel wool

 ADVANTAGES
Blu-Ray
Blu-ray, also known as Blu-ray Disc (BD) is the name of a next-
generation optical disc format jointly developed by ten leading
consumer electronics companies
Blu-ray makes it possible to record over 2 hours of HDTV, or more
than 13 hours of SDTV on a 27GB disc. There are also plans for
higher capacity discs that are expected to hold up to 54GB of data.
While current optical disc technologies such as DVD, DVD-R,
DVD+R, DVD-RW, DVD+RW and DVD-RAM use a red laser to
read and write data, the new format uses a blue laser instead,
hence the name Blu-ray. The benefit of using a blue laser is that it
has a shorter wavelength (405 nanometer) than a red laser (650
nanometer), which means that it's possible to focus the laser beam
with even greater precision. This allows data to be packed more
tightly on the disc and makes it possible to fit more data on the
same size disc.
Despite the different type of lasers used, Blu-ray Disc recorders
can be made backwards compatible with current red-laser
technologies and allow playback of CDs and DVDs.
 Future
Expect the BD to become more prevalent once
the HDTV market establishes its presence
Audio and video will reach higher qualities
with larger storage space
Look for BD with more than two layers as the
technology is further refined
 Blu-ray Readiness
CES 2006 Launch
– 8 companies announced 10 CE products
– 4 companies announced 4 PC-related products
– 7 studios announced 85 specific titles
– 2 music company announcements
– 3 blank media company announcements
– 4 companies made infrastructure announcements
– Sony DADC announced worldwide replication plan
– BDA announced format spec is complete and licensing
begun
Overwhelming support
Blu-ray HD-DVD
CE

IT

Movies

Music &
Gaming
 Product Launch 2006

Q1-2 Q3-4

May 23rd BD-P1000 BDP-S1

BDP9000

BDP-HD1 BDR-101A