Professional Documents
Culture Documents
Marketing Planning: Presented To Prof. Amit Bhadra
Marketing Planning: Presented To Prof. Amit Bhadra
Marketing Planning: Presented To Prof. Amit Bhadra
PERCIEVED
QUALITY
Help process /Retrieve Reduced Marketing Costs
Information Trade Leverage
Reason to buy BRAND BRAND Attracting New Customers
Create Positive feelings ASSOCIATIONS LOYALTY Time to respond to
Extensions BRAND competitive Threats
EQUITY
BRAND OTHER
Anchor to which other PROPERITORY
associations can be attached AWARENESS
ASSETS Competitive Advantage
Familiarity- Liking Diverse Products
Signal of Substance-
Commitment
Brand to be considered
Perception: No wastage, Value for money, Lasts longer, Human psyche thinks that it will retain more
fragrance
Attitude: Innovative and disruptive product.
Delivers much more than conventional deodorants.
Headed by UB groups.
Available across 8 variants.
1. Premium
Competitors:
2. Strong
SAB Miller
3. Strong Fresh
4. Draught
5. Ultra
Carslberg
6. Blue
7. Red
8. Lager
High resonance Positive feelings, good performance.
Building relationships through events. RESONANCE Sponsorship's : IPL. Young at heart. King of good times.