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Catchment Analysis: Demographics (2011) Psychographic
Catchment Analysis: Demographics (2011) Psychographic
Primary Secondary
Catchment Catchment Alfa Stores Small non banded stores
Demographics (2011) Psycographic
Population: 327560 Early adopters
Population density: Very High Not very sensitive towards Price
No of Households: 77280 Ready to pay a premium for good
Average Size of Households: 4.5 quality service
Upper middle class & HNIs
majority of them being corporates Floor Plate: 750 Sq. ft
Rental Cost: 600 per sq. ft
Offices of several commercial institutions, such as L&T Realty, Amazon, FIS, TCS, Credit
Suisse, Prudential plc, Jardine Loyd Thompson, JPMorgan, Nomura , CRISIL e.t.c
Start-up hub - Housing, TinyOwl, Toppr, HolaChef, Bewakoof, Logic Roots, Care24
Powai
Competition
Primary Secondary
Catchment Catchment