Professional Documents
Culture Documents
What Is Perception?: © 2009 Prentice-Hall Inc. All Rights Reserved. 5-1
What Is Perception?: © 2009 Prentice-Hall Inc. All Rights Reserved. 5-1
CHARACTERISTICS OF THE
PERCEIVED PERCEPTION
Appearance Overall
Communication Understanding of
Behaviour Perception
CHARACTERISTICS OF THE
SITUATION
Physical Location
Social Setting
Organizational Setting
PERCEPTUAL ORGANIZATION
Perceptual Organization is a process by which
we group outside stimuli into recognizable
and identifiable patterns and whole objects.
Once the stimulus is received from outside,
the mental process begin organizing this
stimulus into a meaningful and identifiable
whole. This Perceptual process consists of the
following components. Environmental
Stimuli, Sensation & Attention
2009 Prentice-Hall Inc. All rights
5-4
reserved.
PERCEPTUAL ORGANIZATION
EXAMPLE : A Table has a flat top & 4 legs &
we know what a table looks like so that
whenever we see a flat top with 4 legs
attached to it. We immediately organize the
stimulus into a whole and recognize it as a
table. The top alone or leg alone would not be
meaningful in the organization of the
stimulus.
Profiling
A form of stereotyping in which members of a
group are singled out for intense scrutiny based
on a single, often racial, trait.