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  • Thumbs Up Business Project Plan

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    Thùy Linh Đặng
    6 views9 pages
    This document outlines a marketing plan for Parle Agro Ltd. It first presents the company's current situation as having 60% of the Indian soft drink market but facing competition from Western brands. It then proposes developing a new tea-based or coffee-based carbonated beverage, as well as a possible low-calorie version, to diversify their offerings. Finally, it provides an estimated $2 million budget for product development over 6 months and a $20 million marketing budget for the first year, allocating most of the funds to marketing, production, and distribution expenses.

    Original Description:

    Case study Thumbs up and Coca Cola in India

    Original Title

    Thumbs up Business Project Plan

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    This document outlines a marketing plan for Parle Agro Ltd. It first presents the company's current situation as having 60% of the Indian soft drink market but facing competition from Western brands. It then proposes developing a new tea-based or coffee-based carbonated beverage, as well as a possible low-calorie version, to diversify their offerings. Finally, it provides an estimated $2 million budget for product development over 6 months and a $20 million marketing budget for the first year, allocating most of the funds to marketing, production, and distribution expenses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    6 views9 pages

    Thumbs Up Business Project Plan

    Uploaded by

    Thùy Linh Đặng
    This document outlines a marketing plan for Parle Agro Ltd. It first presents the company's current situation as having 60% of the Indian soft drink market but facing competition from Western brands. It then proposes developing a new tea-based or coffee-based carbonated beverage, as well as a possible low-calorie version, to diversify their offerings. Finally, it provides an estimated $2 million budget for product development over 6 months and a $20 million marketing budget for the first year, allocating most of the funds to marketing, production, and distribution expenses.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 9

    Marketing plan

    Thuy Linh Dang | Parle Agro Ltd.


    Content

    Present situation

    Proposals

    Estimated budget
    Present situation

    Typical Indian Expertise in local


    cola market

    60% soft drink Economies of


    market scale
    Present situation

    Giant competitors
    Expertise in marketing strategy
    Indian consumers prefer Western brand
    No great difference in quality
    Success in + 200 countries
    only go into businesses where we were palpably better than all the competition
    Richard Branson, founder and chairman of Virgin Group
    Proposal

    Tea Coffee
    Roasted coffee
    Indian black tea beans and
    carbonated fizz

    Diversify with
    Healthy drink low-calorie
    version
    Proposals
    6 months to develop a unique and brand-new product
    Budget for the first year
    Estimated budget
    12%

    Product development budget: $2 million


    15%
    Budget for the first year: $20 million
    51%
    Equivalent to 75% production cost of Thumbs up
    9%

    13%

    Marketing Transportation
    Managementand labor cost Distribution
    Production
    Thank you
    for your attention!

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