Professional Documents
Culture Documents
Brand Extension
Brand Extension
Presented By
Prakashgouda
Abhishek pandey
Road Map
Brand Extension
Types of Brand Extension
Needs of Brand Extension
Advantages
Disadvantages
Introduction
BRAND
Brand is a name, term, sign, symbol, design, or a combination of them,
intended to identify the goods or services of one seller or group of sellers and
to differentiate them from those of competitors.
Brand Distinction
*hypothetical
Types of Brand Extensions
Extending a
brand to
create new
sources of
revenue
Extending a
brand to
create
a strong
affiliation
with
customers
Brand Hierarchy