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What Is The Perceptual Process?: Perception
What Is The Perceptual Process?: Perception
Perception.
– The process by which people select, organize,
interpret, retrieve, and respond to information.
– Perceptual information is gathered from:
• Sight.
• Hearing.
• Touch.
• Taste.
• Smell.
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What is the perceptual process?
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What is the perceptual process?
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What is the perceptual process?
• Social context.
• Organizational context.
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What is the perceptual process?
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What is the perceptual process?
– Organization of information.
– Information interpretation.
– Information retrieval.
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What is the perceptual process?
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What is the perceptual process?
Organization of information.
– Schemas.
• Cognitive frameworks that represent organized knowledge
about a given concept or stimulus developed through
experience.
– Types of schemas.
• Self schemas.
• Person schemas.
• Script schemas.
• Person-in-situation schemas.
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What is the perceptual process?
Information interpretation.
– Uncovering the reasons behind the ways
stimuli are grouped.
– People may interpret the same information
differently or make different attributions about
information.
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What is the perceptual process?
Information retrieval.
– Attention and selection, organization, and
interpretation are part of memory.
– Information stored in memory must be
retrieved in order to be used.
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What is the perceptual process?
– Thoughts.
– Feelings.
– Actions.
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What are common
perceptual distortions?
Common perceptual distortions include:
– Stereotypes or prototypes.
– Halo effects.
– Selective perception.
– Projection.
– Contrast effects.
– Self-fulfilling prophecy.
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What are common
perceptual distortions?
Stereotypes or prototypes.
– Combines information based on the category
or class to which a person, situation, or object
belongs.
– Strong impact at the organization stage.
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What are common
perceptual distortions?
Halo effects.
– Occur when one attribute of a person or
situation is used to develop an overall
impression of the individual or situation.
– Likely to occur in the organization stage.
– Individual differences are obscured.
– Important in the performance appraisal
process.
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What are common
perceptual distortions?
Selective perception.
– The tendency to single out those aspects of a
situation, person, or object that are consistent
with one’s needs, values, or attitudes.
– Strongest impact is at the attention stage.
– Perception checking with other persons can
help counter the adverse impact of selective
perception.
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What are common
perceptual distortions?
Projection.
– The assignment of one’s personal attributes to
other individuals.
– Especially likely to occur in interpretation
stage.
– Projection can be controlled through a high
degree of self-awareness and empathy.
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What are common
perceptual distortions?
Contrast effects.
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What are common
perceptual distortions?
Self-fulfilling prophecy.
– The tendency to create or find in another
situation or individual that which one expected
to find.
– Also called the “Pygmalion effect.”
– Can have either positive or negative outcomes.
– Managers should adopt positive and optimistic
approaches to people at work.
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How can the perceptual
process be managed?
Impression management.
– A person’s systematic attempt to behave in
ways that create and maintain desired
impressions in others’ eyes.
– Successful managers:
• Use impression management to enhance their own
images.
• Are sensitive to other people’s use of impression
management.
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How can the perceptual
process be managed?
Distortion management.
– Managers should:
• Balance automatic and controlled information
processing at the attention and selection stage.
• Broaden their schemas at the organizing stage.
• Be attuned to attributions at the interpretation
stage.
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What is attribution theory?
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What is attribution theory?
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What is attribution theory?
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What is attribution theory?
Self-serving bias.
– Applies to the evaluation of our own behavior.
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What is attribution theory?
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