SBI vs.

ICICI: DEPOSIT
PRODUCTS & MARKETING
STRATEGIES
GROUP A

TY BBA A
 State Bank Of India
 Largest state owned banking and financial services
company in India
 Oldest commercial bank in Indian subcontinent
 16000 branches (largest banking network)
 Asset base of $260 billion and $195 billion deposits
 29th most reputed company according to Forbes
 ICICI Bank
 Largest private bank and 2nd largest bank in India
 24 million customers across 18 countries
 Provides services from investment banking, life and non
life insurances, venture capital and asset management
 Largest issuer of credit cards
 Listed on popular stock exchanges
 TERM DEPOSITS
ICICI SBI
 Term Period Flexibility: From periods  Term Period Flexibility: From periods
ranging from 15 days to 10 years ranging from 15 days to 10 years

 Low Minimum Amount : Starting  Low Minimum Amount : Starting Rs.1000

Rs.10,000
 Reputation for Safety: Sovereign control
 Reputation for Safety: Private banks lag of GOI makes PSB’s very reliable
PSB’s.
 Automatic Renewal: Available
 Automatic Renewal: Available on request.
 Compound Interest: Quarterly
 Compound Interest: Quarterly compounding
compounding.
 Loan Availability: Upto 90% of the loan on
 Loan Availability: Upto 90% of the loan on O/D at modest rates of interest
O/D at modest rates of interest
 SAVINGS DEPOSIT
ICICI
 Facilities Available: Debit-cum-ATM
CARD, money multiplier facility,
internet& mobile banking , Standing
Instructions, DD Call and collect,
Nomination
 Low Minimum Amount : Starting
Rs.10,000 for urban areas, however
for non-urban it is Rs.5,000
 Introduction: From bank employee or
existing user
 Interest rate :- 3.5 % pa
SBI
 Facilities Available: Debit-cum-ATM
CARD, money multiplier facility,
internet& mobile banking, Nomination
 Low Minimum Amount : Starting
Rs.250 for rural and Rs.500 for urban
 Introduction: From bank employee or
existing user
 Earnings Rate: 3.5% pa compounded
half-yearly
 Savings Deposit: Senior
Citizen Deposit
ICICI
 Age Eligibility: 60years and
above.
 Minimum Balance: Rs. 5000
 Nomination: Only one nominee.
 Interest Rate:8%
 Interest Rate Payment: half-yearly.
 Loans: upto90% of the deposit
 Withdrawals: anywhere banking
entitles one free cash withdrawal
SBI
 Age Eligibility:60 years and above.
 Minimum Balance: Rs. 1000
 Nomination: One or more persons.
 Interest Rate: 9%
 Interest Rate Payment: every quarter
 Loans: No loan against the SCSS
account.
 Withdrawals: amount can be
withdrawn before the maturity date.
Savings Deposit: No Frills
Account
ICICI SBI
 Minimum balance requirement: Nil  Minimum balance requirement: Nil
 Plastic card: Free Visa debit card  Plastic card:
 Cheque:15 cheque leaves per year  Cheque: Available
 Internet banking / Mobile banking: Not  Internet banking / Mobile banking: Not
available available
 Transactions: No charge for 1st 12  Transactions: Information NA
transactions in a quarter, Rs.50 per
transaction after that for that quarter  Interest:3.5 % p.a
 Interest:3.5 % half - yearly  Statement: Information NA
 Statement: Free quarterly statement
Monthly e-mail statement on request
 Savings Deposit: No Frills
Account
ICICI
 Initial deposit&maximum
balance: Information NA
 Pass book: Information NA
 Nomination facility: Available
SBI
 Initial deposit&maximum
balance: Rs. 50 & Rs.10,000
including other bank deposits
accounts
 Pass book: Updation permitted
between 11th&20th
 Nomination facility: Available
 Savings Deposit: Salary
Account
ICICI
 Minimum Balance: Zero
 Eligibility: Minimum of 25
employees ;payout of Rs 36.0 lacs
per annum ;average salary per
account of Rs. 12,000 per month.
 Internet Banking/Statement on
Email/SMS alerts/RTGS/NEFT:
Available
 Restrictions in Transaction at the
Branch: Yes
SBI
 Minimum Balance : Nil
 Eligibility: Minimum Salary
Rs.5000;Minimum Number of
employees 25; Employer will have a
tie-up with SBI , it can also be less 25
(case to case)
 Internet Banking/Statement on
Email/SMS alerts/RTGS/NEFT:
Available
 Restrictions in Transaction at the
Branch: Nil
 RECURRING DEPOSITS
ICICI
 Nomination facility: Yes
 Interest rate (5-10): 7.75
 Loan against deposit: Yes
 NA of TDS: Yes
 Minimum deposit: Rs. 500
 Period of deposit: 6months
 Installments : Multiples of 100  
SBI
 Nomination facility: YES
 Interest rate (5-10): 7.25
 Loan against deposit: Yes upto 90%
 NA of TDS: Yes
 Minimum deposit: Rs.100
 Period of deposit: 12-120 months.
 Installments : Multiples of 10
 MAJOR DIFFERENCE

 POSITIONING- trust factor

 MARKET CONCENTRATION- urban v/s rural areas

MARKETING STRATEGY
ICICI
 PRODUCT: variants in basic products
for different customer base and needs
Eg:icici-big bazaar
credit card.
 PRICING: concentration mainly on
urban masses.
 DISTRIBUTION: creation of the
concept of DSA and DST. pioneers in
use of internet and mobile banking.
SBI
 PRODUCT: Emphasis on basic
products.
 PRICING: Concentration on
rural and urban masses.Eg:
minimum deposit in savings
account.
 DISTRIBUTION: Widest
distribution of branches and
ATMs. Uses Government
channels.
MARKETING STRATEGY
ICICI
 PROMOTION: Mainly through
television, print media and
sponsorships.
 PEOPLE: Customer Service
Driven. Image portrayed is more
sophisticated and modern.
 PROCESS: Advanced in terms of
use of IT.
SBI
 PROMOTION: Mainly through
print media and word of mouth.
 PEOPLE: Customer service
orientation lesser compared to
ICICI. Image portrayed is more
of trust and easy access.
 PROCESS: Dependent more on
workforce than IT. Upgradation
of IT is in progress
THANK YOU!