DEMOGRAPHY OF TEA VENDORS

IN POWAI

BUSINESS RESEARCH
METHODS
INTRODUCTION

 Objective: To Study the demography of

Tea Vendors in Powai.
 Sample Size : 20

 Technique : Qualitative technique

 Research Design : Descriptive Research

 Types of questions : Open ended
QUALITATIVE TECHNIQUE

 Qualitative Technique explores attitudes,

behaviour and experiences through such
methods as interviews or focus groups.

 It attempts to get an in-depth opinion from

participants.

 Fewer people take part in the research.

DESCRIPTIVE RESEARCH

 Descriptiveresearch is a type of conclusive

research that has as its major objective the
description of something

 A descriptivedesign requires a clear

specification of the who, what, when, where,
why and the way of research

 Descriptiveresearch can be classified into cross

sectional and longitudinal research
HIGHLIGHTS
HIGHLIGHTS

 Strategically located… eg near Wipro ,near IBS,

in IIT market, near IBS, in Galleria next to HP
gas,in the mid market etc..

 Legally sound

 BMC harassment

 Expansion problems
THE EXAMPLE
Our learning’s
They are managers
without MBA
SKILLS

 Communication skill

 Customer satisfaction

 Stress managers
SILENT OBSERVATIONS
 Sitting facility :
Available – 25%,
Not Available – 75%

 Hygiene & Cleanliness :

Good – 70%
Average – 20%
Poor – 10%

 Strategic favorability of location :

Yes – 90%
No – 10%
 No of support workers employed :
Zero – 30%,
One or Two – 50%,
More than Three – 20%

 Speed of Service :
Good – 85%,
Average – 15%,
Bad – 0

 Behavior of Vendor :
Good – 70%,
Okay – 30%,
Bad- 0
BACKGROUND ANALYSIS

J&K
Rajasthan
Tamil Nadu
Gujarat
Bihar
U.P.
 EDUCATIONAL BACKGROUND
35

30

25

20

15

10

0
Primary Education 10th 12th Category 4
FAMILY BACKGROUND

 Except few all tea vendors are married.

 Most of them are having big families with 3 or 4

children per family.

 All tea vendors stay alone and families stay at native

place.

 None of them are having Rashen Card and take tea ,milk,
sugar etc. required from local market.
BUSSINESS ANALYSIS
SALES VS TIME

evening morning
sale

afternoon
NO. OF YEARS
IN BUSINESS VS NO OF VENDORS
No. of Vendors

8
4 0-10

11-20

21-30

30-40
6
SALES VS TYPE OF CUSTOMERS
per day sale %age

50

45

40

35

30 per day sale %age

25

20

15

10

0
Students Employees Labor others
SYNOPSIS
Problems Remedies

 Harassment by BMC  Legalize the shops and

stop further Encroachment.
 Diversify the business and
 Lack of Business
opportunities due to too start selling coffee and
other eateries, Tiffin
many tea vendors in one
service.
area.
 Sitting problem.
 Develop sitting
arrangement, to encourage
more female customers.
SYNOPSIS CONTINUED…
Problems Remedies

 Space Problems  Make better utilization of

space available, develop a
good ambience
 Make the place more
 Hygiene Problems
hygienic to encourage
more customer retention

 No body to represent  Unite to form a Labor

their grievances Union.
CONCLUSION

•Mostof the tea makers were from northern india.They belonged to rajasthan, u.p., bihar.
Some of them were from southern states like tamil nadu.

•Most of them were qualified upto 10th. Few were graduates .

•95% of the tea makers were married.

CONTD..
 30 % of them have ration cards, rest 70 % don’t have
ration card.

 The average no. of customers visiting their stall is 180.

 Most of the customers were labors and students.

CONTD…
 All of the tea stalls are on rented area.

 The average cups of tea sold per day is 400.

 80% of them told that thay have space problem and they
want to extend their business.
CONTD…

 40 % of tea makers supply tea to offices.

 Almost all of them had sitting arrangements for one or

two people.

 All of them buy ingredients from local market.

 THANK YOU
 Presented by:
 Abhishek Chauhan

 Ankur Goel

 Harsha Priya

 Manali Tongia

 Megha Kharkwal

 Mukesh Sagar

 Pankaj Upadhyay