Founder-

GoDaddy was founded in 1997 by Baltimore,

Maryland , entrepreneur Bob Parsons. Prior to
GoDaddy, Parsons sold his financial software
services company, Parsons Technology, Inc. to
Intuit for $64 million in 1994.
Parsons came out of his
retirement in 1997 to
launch Jomax
Technologies, which
later become GoDaddy
Group Inc.
 Change of Trend in
Name -
In 1999, a group of employees at Jomax
Technologies were brainstorming and decided
to change the company name . An employee
said , How about Big Daddy?. However, the
domain name already purchased . Parsons
replied. How about Go Daddy?. The name
was available, so he bought it.
 Parsons said the company stuck with the name
because it made people smile and remember it
.
The company changed its name branding
from Go Daddy to GoDaddy in February
2006.
 What is GoDaddy?
GoDaddy powers the worlds largest cloud
platform dedicated to small, independent
ventures. With 17 million customers worldwide
and 71 million domain names under
management, GoDaddy is the place people
come to name their idea, build a professional
website, attract customers and manage their
work.
 Domain
Registrar

Service Web
Hosting

Email
Hosting
 Domain Registrar-
A domain registrar is a company or
entity that is responsible for handing
the sale, registration and management
of domain registrar must be an ICANN
Accredited Registrar to be allowed
access to the domain registry that they
will interface with order to push the
message out of the main DNS servers
on the internet , which will then in turn
propagate that information out to all
the order DNS servers that request the
information.
 Web Hosting-
A Web Host is a someone who
sets up, manages and sells
space on web servers, this is a
program that accepts requests
from web browsers and
delivery web pages. You
totally purchase a pre-
package plan that includes X
amount of gigabytes of space
and transfer per month, this
allows users to pick the plan
that fits their needs.
 Email hosting-
Email hosting is the act of
setting up and maintaining
an email server that users
will use to send and
receive emails, you usually
get a from of webmail
software along with the
hosting services.
 Company Growth-
In 2001, soon after Network Solutions was no
longer the only place to register a domain,
GoDaddy was approximately the same size as
competitors Dotster.
In April 2005, GoDaddy Become the largest
ICANN-accredited registrar on the Internet.
 Acquisitions-
In July 2012, GoDaddy announced it would
acquire Outright for an undisclosed amount.
In August 2013, GoDaddy announced it would
acquire Locu for $70 million.
In September 2013, GoDaddy acquired
domain marketplace Afternic from
NameMedia. GoDaddy will also acquire
domain parking services NameFind.
 On October15, 2013, GoDaddy acquired web
hosting services provider Media Temple. In a
newsletter sent to its customers, Media Temple
said that they will continue operating as an
independent and autonomous company.
In July 2014, GoDaddy acquired Canary , a
small Cambridge-based smart calendar
services.
On August 20, 2014, GoDaddy acquired Mad
Mimi, a Brooklyn- based email marketing
services.
 In April 2015, GoDaddy acquired Elto, a
San Francisco-based startup which had been
offering a marketplace that helped connect
business owners and other non-technical
people to web developers who could help them
establish and improve there web presence.
In April 2015 and November 2015, GoDaddy
acquired the domain portfolios of Marchex and
Worldwide Media respectively.
On May 17, 2016, GoDaddy acquired
FreedomVoice for $42 million in cash.
 Strengths-
Experienced business units.
High growth rate .
Reduce labour cost.
Monetary assistance provided.
High industry growth rates. (40%, 26%)
The market size is adequate. (13%, 41%)
Access to comparable industries is
possible. (11%, 25%)
Low barriers of market entry. (10%, 21%)
 Weaknesses-
Taxes
High investments in research and development.
There is a competitive market.(14%, 55%)
 Opportunities-
New product and services.
Growing economy.
New markets.
Global markets.
Venture capital.
New products and services are possible. (15%,
50%)
New trade agreements between countries are
possible. (57%, 53%)
The industry faces a recovery. (20%, 19%)
 Threats-
Increasing costs.
Tax changes.
Growing competition and lower profitability.
External business risks
Increase in labor costs.
Industry faces government regulations. (12%,
50%
Service Marketing Mix-
Service Market Mix is characterized into
two ways-
Traditional Ps
Modern Ps
Traditional Ps- Modern Ps-
1. Place 1. Physical
evidences
2. Price 2. Process
3. Promotion 3. People
4. Product 4. Productivity
 Places

India
Australia
Newzealand
Landon
Canada
Singapore
 Prices
Domain name-
RS.99. coms
Web Hosting-
From Inr.99.00 per month
includes domain names
Email Plans-
from Inr. 39.00
email, calendar, storage
 Promotion
Promotion of GoDaddy done by
following ways-
By Promo Code
By Social Media
By Giving Discount
 Domain
Names
Web Hosting
& Storage
Security

Product Website
Builders
Business &
Market
Make E-Mail Solutions
Money Productivity
 Physical evidences
There is no physical appereance of GoDaddy
because they provide services online.
 Process
After we purchase a hosting plan, we needed to
set it up before we can use it to host our
website-
I. Login to your Godaddy account .
II. Click web hosting.
III. Next to hosting account you want to use ,
click manage.
IV. Click upload your site.
V. If your domain name is not correctly
registered here, select your transfer options.
IV. If your domain name is not pointed towards our
DNS servers, resolve the issue or skip this step.

NEXT STEP

I. Upload your website

II. Install an application (for example wordpress)
 Thank You.
Submitted To- Dr. Rupa Rathee.
Submitted by- Payal Arora
16001532039