IMM BARBIE DOLL CASE STUDY

MADE BY:
ABHISHEK TRIPATHI (2A)
AKSHAY VIJAYAKAR (7A)
ARNAV GUPTA (13A)
KSHITIJ NARANG (25A)
RAJEETA PRASAD (42A)
ANSWER 1
Over the years Barbie has been the subject of numerous books and controversies besides
being the star of her own movies.
Young girls love Barbie because she continuously evolves as girls change
Barbie remains paramount in the hearts and minds of girls and moms alike because she
reflects the interests, activities and aspirations of present day girls.
Barbie offers a way for girls to play out their dreams and fantasies in a way that is relevant
to todays girls.
The doll became a role model for financial self sufficiency, outfitted with career
paraphernalia.
Barbies marketing strategy involved meticulous product customization to suit diverse cultures
across the world
 ANSWER 2
Barbies marketing strategy involved meticulous product customizations to suit diverse
cultures, regions and occasions across the world.

Chinese Barbie Barbie for Indian Barbie Carnival Barbie Barbie for different Diwali Barbie
different countries occasions

Egyptian Barbie Moja Barbie Kwanzaa Barbie New Year Barbie

ANSWER 3

There are two sides to every story

The criticism received for the unrealistic body expectations and materialism is justified as it
could have an adverse impact on children and give them an inferiority complex.
On the other hand, the Islamic dolls which are being criticized for showing stereotypes and
restrictive roles, cannot be criticized completely because the moment Islamic dolls are created
with more independent roles, Islamic countries and people will get offended and Islamic
governments will push to ban such new dolls as it has an adverse impact on their culture. In
such cases, it is the fault of the culture to allow only restrictive products and not necessarily
that of the organization.
ANSWER 4

Due to the curvaceous body and revealing garments of Barbie, the doll was
perceived to promote sexuality and consumerism in young children.
Young girls had developed a desire to look and have a lifestyle like Barbie
after growing up and it was termed as Barbie Syndrome.
Muslim buyers related more with Islamic dolls rather than Barbie as their dolls
showed young girls that hijab is a normal part of their life.
Islamic dolls were perceived as the role model for Islamic children.
ANSWER 5

Muslim Girls look up to Barbie and want Barbies that they can relate to. Their
families want to ensure that the Muslim Culture is upheld. Here as the child is
the consumer and the parents are the customers, the best way to target the
Islamic Market is to feature ads that show parents that the Islamic Barbie is in
line with Islamic Culture. That way the parents will accept the product and will
be likelier to buy it and the children will find the Barbie that they can relate
to and enjoy playing with it a lot more.
THANK YOU!