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  • BRAND PLAN Becosules2

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    Ashish Singh
    545 views18 pages
    Becosules is a B-complex vitamin supplement produced by Pfizer Limited. It is available as capsules and syrup. The capsules contain vitamins B1, B2, B6, B12, niacinamide, calcium pantothenate, folic acid, and vitamin C. The syrup contains vitamins B1, B2, B6, B12, niacinamide, and D-panthenol. Becosules is indicated for nutritional supplementation, especially for people with unusual or reduced diets. It is the number 1 ranked B-complex brand and number 11 in the overall vitamin market in India. Pfizer's marketing strategy for Becosules includes blitz campaigns targeting

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    brand plan and details of becosules the brand o pfizer

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    Becosules is a B-complex vitamin supplement produced by Pfizer Limited. It is available as capsules and syrup. The capsules contain vitamins B1, B2, B6, B12, niacinamide, calcium pantothenate, folic acid, and vitamin C. The syrup contains vitamins B1, B2, B6, B12, niacinamide, and D-panthenol. Becosules is indicated for nutritional supplementation, especially for people with unusual or reduced diets. It is the number 1 ranked B-complex brand and number 11 in the overall vitamin market in India. Pfizer's marketing strategy for Becosules includes blitz campaigns targeting

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    Download as pptx, pdf, or txt
    545 views18 pages

    BRAND PLAN Becosules2

    Uploaded by

    Ashish Singh
    Becosules is a B-complex vitamin supplement produced by Pfizer Limited. It is available as capsules and syrup. The capsules contain vitamins B1, B2, B6, B12, niacinamide, calcium pantothenate, folic acid, and vitamin C. The syrup contains vitamins B1, B2, B6, B12, niacinamide, and D-panthenol. Becosules is indicated for nutritional supplementation, especially for people with unusual or reduced diets. It is the number 1 ranked B-complex brand and number 11 in the overall vitamin market in India. Pfizer's marketing strategy for Becosules includes blitz campaigns targeting

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 18

    BRAND

    PLAN

    B E c O S UL E S
    BECOSULES

    Divine Nutrition
    “Step for mastering
    nutritional health”

    SIESCOMS-PGDPM - GROUP:2
    DESCRIPTION

    • BRAND NAME: BECOSULES

    • GENERIC NAME: B- Complex + C

    • MANUFACTURER: PFIZER LIMITED

    • MRP: Rs 15.82/- for 15 caps


    SIESCOMS-PGDPM - GROUP:2
    PRESENTATION OF THE DRUG:

    CAPSULES

    SYRUP
    SIESCOMS-PGDPM - GROUP:2
    ACTIVE INGREDIENTS (capsules)

    Vitamin B1 (Thiamine USP 50 mg


    mononitrate)
    Vitamin B2 (Riboflavin) USP 25mg

    Vitamin B6 (Pyridoxine HCl) USP 10mg

    Vitamin B12 (Cyanacobalamin) USP 15mcg

    Niacinamide USP 100mg

    Calcium Pantothenate USP 25mg

    Folic bacid USP 1 mg


    Vitamin C BP 150 mg

    SIESCOMS-PGDPM - GROUP:2
    ACTIVE INGREDIENTS (SYRUP):
    Vitamin B1 USP 12.5mg

    Vitamin B2 USP 6.25mg

    Vitamin B6 USP 2.5mg

    Vitamin B12 USP 3.75mcg

    Niacinamide USP 25mg

    D-Panthenol USP 6.25mg

    Folic Acid USP 0.25mg


    SIESCOMS-PGDPM - GROUP:2
    INDICATIONS:
    • Supportive nutritional supplementation.
    • Required for prophylactic and
    therapeutic purposes.
    • For people who have unusual and
    reduced diets.

    SIESCOMS-PGDPM - GROUP:2
    CONTRAINDICATIONS:

    Contraindicated to patients who


    are hypersensitive to any
    constituents.

    SIESCOMS-PGDPM - GROUP:2
    COMPETITORS:
    BRAND COMPANY MRP SALE PER
    NAME (Rs) MONTH

    COBAD GLAXO SMITH


    KLINE
    Rs. 16.57 15 STRIPS

    EX
    BECOZY BAYER Rs. 11.83 4 STRIPS

    ME
    BEPLEX ANGLO Rs. 14.99 35 STRIPS
    FRENCH

    SIESCOMS-PGDPM - GROUP:2
    STATUS IN THE……
    SEGMENT: B-Complex

    “1 RANK”
    ST

    (AS PER ORG MAT- 2009)

    SIESCOMS-PGDPM - GROUP:2
    STATUS IN THE…..
    COMPANY: 105 Cr Brand

    “2 ND
    RANK”
    (AS PER ORG IMS- 2009)

    SIESCOMS-PGDPM - GROUP:2
    STATUS IN THE…...
    MARKET:

    “ “11 RANK” TH

    ( AS PER ORG IMS- 2009)

    SIESCOMS-PGDPM - GROUP:2
    SEGMENTATION:
    On the basis of intermediate costumers
    (doctors):

    1. Specialty
    2. General practitioners
    3. Type of practice: Prescribing

    SIESCOMS-PGDPM - GROUP:2
    POSITIONING:
    POLLUTION

    STRESS

    JUNK FOOD

    EXCESSIVE
    COOKING

    SIESCOMS-PGDPM - GROUP:2
    * As per the Visual Aid
    STRATEGY FOR THE BRAND:

    BLITZ CAMPAIGN

    (for doctors)
    SIESCOMS-PGDPM - GROUP:2
    * As per the information from Pfizer Official
    STRATEGY (Contd)…....

    POB: PERSONAL ORDER


    BOOKING
    (FOR CHEMISTS)

    SIESCOMS-PGDPM - GROUP:2
    * As per the information from Pfizer Official
    OVERALL VIEW:
    • Becosules won the “FROST AND SULLIVAN
    BRAND STRATEGY DEVELOPMENT AWARD”
    in 2008
    • It is a 105 crores brand
    • It is known more as a OTC product than a
    prescription drug

    SIESCOMS-PGDPM - GROUP:2
    SIESCOMS-PGDPM - GROUP:2

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