Insights to improve your career

You Exec editors interview Fortune

100 executives & read 100s of
editorials and only email you the
insights and resources that will help
you develop your career. All, in a brief
report so you can stay ahead of the
curve.

When you join our Plus subscription

you will receive exclusive resources
and insights to propel your career even
further.
10x
GROWTH Y/Y SINCE 2014
Resources
Content to stand out

You Exec has helped thousands of

professionals to master the skills Interviews
necessary to become an executive. Exclusive understanding

Insights
Knowledge is
power

Articles
Weekly summaries
 PROBLEM
Career development has halted

Xxxx xxx xx x xxxxxx xx xxxxx xx. Xx xxxx

01
Xxxxx xxxx
x xxxxxxxx xx xxxx xxxxxxx xxx.

Executives and directors need a trusted

02
Xxxxxxx xxx
source of industry news that helps them lead

Managers do not understand how to

03 manage new global generation of mobile
Xxxxx xxxxx xxxxxx xxx individuals

New college graduates around the world do

04 not have a mentor to guide them through the
obstacles that a corporate or startup career
Xxxxxx x xxxxxx xx xxxxxxxxxxx x
can throw their way
 FOUR PILLARS OF DEVELOPMENT
Xxxxxxxxxxxxxxxxxx x xxxxxxxx xxxxx

Article summaries to Actionable insights to Interviews to learn of Resources to stand out

stay ahead of the curve prosper week after best in trade from the crowd.
Week. Strategies.

ARTICLE ACTIONABLE EXCLUSIVE RESOURCES

01 SUMMARIES 02 INSIGHTS 03 INTERVIEWS 04
 TIMELINE
Time, it flies when youre busy

Launched You Exec Xxx Xxxx xxxxxx xxxx Xxxxx xxxxx xxxxxx
with xxxx subscribers xxxxxxxx xxxxxx xxx xxxxxxx xxx

2014.5 2015.5 2016.5

2014 2015 2016

Raised friends and Launched Plus X xxxx xxxxx xxxxx
family seed-round subscription model for xxxxxx-xxxxx xx
corporate accounts
 TARGET USERS

Size

Small/medium Innovators seek the latest

business need digital SMBs Founders studies and resources
resources and when it comes to defining
services to help them organizational culture
compete
Style

Corporate Enterprises

Corporate employees Enterprises seek to hire

have few mentors and the best-in-class
resources to guide engineers, managers,
them to success designers in their
industry
 LANDSCAPE
Xxx xxxxxxxx x xxx xxxx

Xxx xxx Xx x xxx

Xx xxx x
Xxx xxxxx
xxxxxx x xxxxxxxxxxxxxxx x xxxxxx x
X

Xx x xxx x
xxx x xxx xx xxx xxx xxxx x xxxxxx xxx
xxxxxxx xxx

X Xxxxx xxx xxxx xxxxx xx xxxx xxxx

xxxxxx
Xxxxx

Xxx xxx x
Xx xxx

Xxxx xxxxxx X
xxxx xxxx xx Xx x xxxxx xxxxx xxx xxx
xxx xxxx xxxxx x

Xxx xxx
 MARKET SIZE
Xxxxx xxxxx xxx xxxxx xx

6 of 10
Xxxxx xxxxxx x xx

9 of 10
Xxxxx xxxxx xxx xx
 XXXXXXX & XXXXX
X xx xxx xxxx XX xxxxxx

(%) Xxxxx Xxxxxxx

600%

500%

400%

300%

200%

100%

0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
43%
XX,XXX
26%
X,XXX

5%
XXX

13%
X,XXX

Xxx xxxxx xx xxxx

 SOLUTION
A tiered approach to corporate education

RESOURCES
Finding and distributing
the best corporate
resources is a daunting
task. We will master it.

INTERVIEWS
Fortune 100
executives have much
to share, we will
interview them an INSIGHTS
compile best-practices We will email our
members weekly
insights to help them
develop their career.
MIND DEVELOPMENT (RIAI)

RESOURCES
R Share best-in-class resources

INTERVIEWS
I Learn from the best

ARTICLES
A To identify best practices

I INSIGHTS
To build on knowledge
 OUR USERS DESIRE KNOWLEDGE

All the knowledge is out there, we

just have to connect the dots and
share it with the right people.

RESOURCES
Crowd-find materials

INTERVIEWS
Connect a new
generation with past
ARTICLES executives
Allow others to
become their own
HBR INSIGHTS
Share knowledge
across companies
 POSSIBLE SALES TEAM

CEO

South America &

US EU & Middle East Africa

National Director National Directors National Director

Manager 1 Manager 2 Manager 1 Manager 2

Reps. Reps. Reps. Reps.

 EXAMPLES

X Concepts from How to Win Friend and Influence People

X Top 10 X, Y, Z to XXXXXXX for each industry

Insights

X Podcast-like audio interviews

Interviews
X Mixergy for corporate enthusiasts

You Exec
X Summaries from the best business editorials
Articles
X Find material to share from different MBA programs

Resources X Books, email templates, thank you notes.

X Anything that will help recruiting world-class talent

 TESTIMONIALS
What our subscribers are saying

As a software
Tremendous value for developer it was hard Its like my
the time I spend for me to practice
reading my weekly public speaking and
personal
report. In less than six connect. This service professional
months my has helped me find
mentors advisor!!
 MATRIX OF SERVICES

Hardness to acquire

RESOURCES INTERVIEWS
Abstract materials that Suggestions and case-
anyone can use for most Best in class Very practical studies focused on industry
occasions people dynamics

Actionable

ARTICLES INSIGHTS
High level Actionable insights to
High-level Spot on develop ones career
 ADVANTAGES

Care &
consultation
Great support
services

Help our members with

strategic decisions

Based on data
analytics Help enterprises
recruit best in
class talent
 HOW IT ALL CONNECTS

Website Time
Member comes to website and Once article, insight, or resource is
shares a resource or article finalized it can be shared with others

Monthly New members

Want to the article, insight,
Each month Plus members can
resource that is shared
share new resources via the
website and native apps

Plus Service Shared Feed

Members who are truly interested Content appears on news feed of
can further join the Plus offering new potential members
 MARKET PERSONAS

Audience breakdown after some interviews

12% Executives

25% Recruiting firms

D C B Early
48% Managers & Directors in
a corporate employees

68% New
grads
hires and recent
 REVENUES

$300K $210K
xxxxxx xxxxx xxx xx Xx xxxx x

$150K Xx xx xx xxxxx xxx xx

xxxxx xxx xx

$300K Xx xxxxx xxx xx

xxxxxx xxxxx xxx xx
 DROPOFFS
Drops off after
downloading 1-5
resources Drops off due to
lack of insights for
specific industries
Clicks out due to
unknown reasons

5% Customer
Conversion

Drives to cart
Visitors from page but does
advertising not convert
campaigns that
are likely bots
 HOW WE DO IT

We interview Fortune RESOURCES

100 executives & read D To help our members look
more professional
100s of editorials and
INTERVIEWS
only email you the C To pass knowledge down
insights and resources
that will help you ARTICLES
develop your
B Xxxxx xxxxx xxxxxx xxx x
xxxxxxxxxxxxxxx
career. All, in a brief INSIGHTS
report so you can stay A Actionable insights each week

ahead of the curve.

MARKETING STRATEGY

Consulting
Allow corporate members to gain access to our
consulting expertise

Paid subscribers
This is optional, not sure yet. Ideally everything
should be free for everyone

Free services
Capture potential members with free-mium model

Incredible content
Develop incredible content such that our members
will not be shy to share the content
 THE FIRST THREE YEARS

Y1
Introduce
Y2
Ensure
Y3
Focus on
services to members consulting
corporate use all four services
employees. of our
Spray and products
pray

This is broaden the brand Focus on depth and Allow large enterprises to use
both in the US and abroad acceleration of member our consulting services. Help
professionals our members find amazing
jobs
 TRAFFIC FLOW
Where do members on our website

80%
Only landing page
Top three most desired pages

15%
Visited cart page

5%
Converted
 xxxxxx x xxxxxx x xxxxxx x
xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx xxxxxxxxxxxxxxx

X xx xxx X X xx xxx X X xx xxx X

99% OF THE
NEWS YOU
Xxxxx X
xxxxxx x
xxxxxxx

XX
READ WILL NOT
IMPROVE YOUR
CAREER.
Xxxxx X
xxxxxx x
xxxxxxx

XX

We only send you actionable insights that can

develop your career. We read 100s of business
editorials and interview Fortune 100 executives
Xxxxx X
xxxxxx x
xxxxxxx

to discover the best insights, the most valuable

XX
articles, the most used resources you can use
to succeed in your industry.
 20%
48% UK, Germany,
US & Canada Spain, France
4%
Xxxxx xxxxx

GEO-
12% BREAKDOWN
Brazil We are still in the early stages of capturing
the market. We have 0.01% penetration
OUR WEEKLY REPORT IS
20% 18% 40%
UK France Germany

BRIEF BUT PACKED WITH

INSIGHTS

Insights that will help you forge stronger

relationships at work to advance your career.
We only focus on identifying and reporting the
latest insights and trends that will allow our
subscribers to succeed.
 TRAFFIC BY REFERER
Summarized by source and type

23% 23% 11% 45%

Xxxxx Xxxx xxx Xxxxxxx Xxxx

16%
Xxxxxx

2% 6%
Xxxx Xxxxx

7%
19% 24% Xxxxx
Xxx xxxx Xxxxxx
23%
Xxxxx xxxx
 EFFECTIVENESS
Resources vs. Interviews vs. Articles vs. Insights

3% 45% 60% 55%

45%
Xxxxxx x xxxxxx x xxx x xxx xx xxx x

90%
Xx xxxxxx xxxxxxxx x xxxx xxxxx

Insights Articles Interviews Resources

 GENDER USAGE DISTRIBUTION
How different genders use our content

65% X X 30%
X X
X X

72% 38%

28% 26%

Xxxxx xxxxx xxxxxx xxx xx

xxxxxxxx xxxxxx xxx Xxxxx xxxx
xxx x xxxxxx xx
Questions
 $80x
$63x Xxxxx xxxxx
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$50x
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60% Xx xxxxxx xx xxxxx xxxx xxxxx x xxx xxxx
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xxx xxxxxxx xx

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25% 60% 80%

Xxxxx xxxxx Xxxxx xxxxx Xxxxx xxxxx
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25% 60% 80%

Xxxxx xxxxx Xxxxx xxxxx Xxxxx xxxxx
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Xxxxx xxxxx xxxx xxx xxx xx xxxxxxxx xxxxxx x
xxxx Xx xxxx xxxxxx x xxx Xx x xxxxxx x
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35%
Xxxxx xxxxx xxxx xxx xxx

65%
Xxxxx xxxxx xxxx xxx xxx
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XX 25%
Xxxxx xxxxx
60%
Xxxxx xxxxx
80%
Xxxxx xxxxx
50%
Xxxxx xxxxx
Xxxxx xxxxx xxxx xxx xxx xx
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20
15
10
5
0
2016 2017 2018 2019

45%
Xxxxx xxxxx xxxx
xxx xxxxxxxxxxxxx

80%
Xxxxx xxxxx xxxx
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2011 18%

2012 45%

2013 40%

2014 68%

2015 62%

2016 80%

0% 25% 50% 75% 100%

Xxxxx xxxxx xxxx xxx xxx xx xxxxxxxx

xxxxxx x xxxx Xx xxxx xxxxxx x xxx Xx x
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Xxxxx xx Xxxxxx xxx

2011 18%

2012 45%

2013 40%

2014 68%

2015 62%
35% 65% 0% 25% 50% 75% 100%
Xxxxx xxxxx Xxxxx xxxxx
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Xxxxx xxxxx xxxx xxx xxx xx xxxxxxxx
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32 Xxxxxx
482 05 32 Xxxxxx
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32 Xxxxxx 44 Xxxxxx
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44 Xxxxxx 65 Xxxxxx
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45%
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25% 60%
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50%
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2011 18%
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2012 45% xxxxxxxx x xxxxxxx xxxx xx
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2013 40% xxxxxxxxxx x xxx xxx xxxxx
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2014 68% Xxxxxxxxxx xxx xxxxxx xx Xxxx
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2015 62% xxxx xxxxx xxxxxx xxxx xxxxx
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2016 80%
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2017 64% xxxxxx x xxxxxxx xxxxxxxxxx
Xx xxxxxx x xxx xx

2018 94%

0% 25% 50% 75% 100%

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25% 60% 80%

Xxxxx xxxxx Xxxxx xxxxx Xxxxx xxxxx
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Xxx xxx x
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326 68

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400 56
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150 42

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65%
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35%
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35% 65%
Xxxxx xxxxx xxxx xxx xxx Xxxxx xxxxx xxxx xxx xxx

20% 2012

40% 2013

90% 2014

60% 2015
 35%
Xxxxx xxxxx xxxx xxx xxx

Xxxx 90% Xxxxxx x

xxxx x xxx xxx X 65%
Xxxxx xxxxx xxxx xxx xxx

Xxxxxxx Xxxxxx xxx

16
14
12
10
8
6
4
2
0
2016 2017 2018 2019
 Xxxxx Xxxxxxxx

2011 18%

2012 45%

2013 40%

2014 68%

2015 62%

2016 80%

2017 64%
22% 37% 15%
Xxxxx xxxxx xxxx Xxxxx xxxxx xxxx Xxxxx xxxxx xxxx
2018 94%

65% 15% 0% 25% 50% 75% 100%

Xxx xxxxxxxxxxxxx Xxxxx xxxxx xxxx
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35% 65%
Xxxxx xxxxx Xxxxx xxxxx
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2011 18%

2012 45%
6 21 Xxxxxx
Xxx xxxxxxxxxxxxx
2013 40%

2014 68%
4 43 Xxxxxx
Xxxxx xxxxx xxxx
2015 62%

2016 80%

2 86 Xxxxxx 2017 64%

Xxxxx xxxxx xxxx

2018 94%

0% 25% 50% 75% 100%

 Xxx
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16
14
12
10
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6
4
2
0
$65 Xxxxxx $18 Xxxxxx 2016 2017 2018 2019
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2011 18%

2012 45%

2013 40%

2014 68%

2015 62%

0% 25% 50% 75% 100%

35% 65%
Xxxxx xxxxx Xxxxx xxxxx
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70%
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43% 70%

25% 57%

35% 45%

45% 40%

88% 32%
 Xxx xxx xxx
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40
50
Series One 145
60
85
75

80
40
Series Two 195
60
160
140

0 50 100 150 200 250

Column 1 Column 2 Column 3 Column 4 Column 5 Column 6
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Xxx Xxxxxx xx (%)

350

300

250
Xxxxxx 5
200
Xxxxxx 4
150
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100

50 Xxxxxx 2

Xxxxxx 1
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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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250

200
195
150 160
145 140
100
85 80
75
50 60 60
50
40 40
0
Series One Series Two
 Xxxxxxxx x xxxxxx
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Xxx Xxxxxx xx (%) Series One Series Two

600%

500% 400% Xxxxxx

x 4 xx xxx

400%

300%

200%

100%

0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
 Xxxxxx
xx xxxxxxxx xxxxx

23% 35% 11% 59%

Xxxxx xxxx Xxxxx xxxx Xxxxx xxxx Xxxxx xxxx

16%
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60% 72% 85%

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$126x $98x $180x $44x

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100%

75%

50%

25%

18% 45% 40% 68% 62% 80% 64% 94%

0%

2011 2012 2013 2014 2015 2016 2017 2018

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35% 25% 70% 45% 80%

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2012 2013 2014 2015 2016

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