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1. Comparison of base case vs.

whats priced in to market


show where the analyst's point of view differs
2. Upside / downside (risk / reward) scenarios
3. Other comparisons
Impact of macro factors (e.g. price of oil, interest rates)
Important trends (e.g. China slowdown, Europe
recovery)
Presenting strategic choices for company (e.g.
expansion case, headcount reduction case)

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