The role of marketing

ING VII ICOM

 Learning objectives of this unit

Describing skills , qualifications and experience.

Talking and describing the role of marketing within an
organization.
 A job that involves encouraging people to buy a product
or service the total of activities involved in the transfer of goods from the
producer or seller
to the consumer or buyer, including advertising, shipping, storing, and selling

Doing the job / Page 6
Comprehension questions
1. Who are Paula and Matt?
They're marketing executives on their first day in a
new job.
2. What is their connection to the job This is the job they applied for and got.
advert?
3. What is the job?Marketing executive.
4. Is the job well-paid?The salary is competitive, i.e. good compared to similar jobs.
5. What type of service does Culture-Insight Training in intercultural communication and
provide?
international management skills.
6. How do you think they empower staff?
By teaching them about opportunities and techniques
7. How might the company help they may be unaware of.
organizations to fulfil their international
potential? By allowing them to build good relationships
with international partners.
 Culture Insight ...

1. a) Is a product-focused organization. b) Is a service-

focused organization.

2. a) Is a private sector organization. b) Is a pubic sector

organization.

3. a) Works in business-to-consumer markets. b) Works in

business-to-business markets.
Page 7 ex 2 B

Which
tasks
would you
find most Which skills are
interestin critical? Which are
g? Why? non-critical?

What skills are

you lacking?
Page 7 ex 2 B

RESPONSABILITIES AND SKILLS CHARACTERISTICS KNOWLEDGE

Now read the text and

look for the information
to check.
Get together in groups of 3 or 4 people.
Read the job advert and discuss with your groups.

1. Does the job sounds interesting?

2. What tasks do you think the job require to do?
3. What skills , characteristics (what a person is like)
and knowledge ( what a person knows) do you
think the applicant will need?
4. Would you have the necessary qualifications,
skills ( what a person is good at) and experience
to apply? Which ones do you have as a group?