Intercollegiate Sport

Fundraising
Tanner Bradley, Jashaad Gilmore
Article Summaries
Be unique, dont make every fundraiser look and feel like a fundraiser, keep it
simple.
Donations to athletic programs can potentially affect donations towards
academic programs at that school.
Athletic success plays a big role.
Promoting to younger audiences can potentially affect donations in the future.
Interview Questions
How often does your program use Melissa Davis, Head Athletic Trainer
fundraising? Beth Funkhouser, Athletic Training Clinical
What does your program do to raise Coordinator
money? Matthew Kardulis, Assistant Football
Have you experienced any difficulties with Coach, Running Backs Coach
fundraising? Zach James, used to be Athletic Trainer,
Have you used social media to raise now Habitat for Humanity Floor Manager
money? (Answered questions as if he still worked
at E&H)
Survey Questions
Are you an alumni or current student of Emory & Henry College?
Did you/Do you participate in varsity sports at Emory & Henry?
On a scale of 1 to 5 (5=highest, 1=lowest) how familiar are you with E&H Athletics?
Have you ever donated to Emory & Henry Athletics? If no, then would you ever consider donating to
Emory & Henry Athletics?
If you played or are currently playing, do you think participating in that sport will persuade you to
donate back to that athletic team?
If our Athletics department at E&H were fundraising to renovate the football stadium seats, would you
consider donating $450 for your own engraved seat?
If you are not willing to donate $450, what size donation would you be willing to donate?
$1-$99, $100-$199, $200-$299, $300-$399, or enter your own size of donation.
Seat Renovation Fundraiser
If our Athletics department at E&H were
fundraising to renovate the football
stadium seats, would you consider
donating $450 for your own engraved
seat?
If you are not willing to donate $450,
what size donation would you be willing
to donate?
$1-$99,$100-$199, $200-$299,
$300-$399, or enter your own size
of donation.
Survey Data
Q1 - Are you an alumni or current student of Emory & Henry College?

10 Students, 7 Alumni, 3 Neither

Q2 - Did you/Do you participate in varsity sports at Emory & Henry?

12 No, 8 Yes

Q3 - On a scale of 1 to 5 (5=highest, 1=lowest) how familiar are you with E&H Athletics?

5 - #2, 2 - #3, 9 - #4, 4 - #5

Q4 - Have you ever donated to Emory & Henry Athletics? If no, then would you ever consider donating to
Emory & Henry Athletics?

2 Yes, 18 No
Survey Data Cont.
Q5 - If you played or are currently playing, do you think participating in that sport will persuade you to
donate back to that athletic team?

11 - Yes, 9 - No

Q6 - If our Athletics department at E&H were fundraising to renovate the football stadium seats, would you
consider donating $450 for your own engraved seat?

5 - Yes, 15 - No

Q7 - If you are not willing to donate $450, what size donation would you be willing to donate? $1-$99,
$100-$199, $200-$299, $300-$399, or other.

15 - $1-$99, 2 - $300-$399, 3 - Other

Seat Renovation Fundraiser
Sell seats in the football stadium to donors who enjoy attending football games at E&H.
Help build our athletics program by donating $150 and receive two complimentary VIP
season passes for the VIP section of the football stadium. Along with that the donor
would receive a plaque on the two chairs in that section with their name engraved on it.
If the individual would like more than two seats, it will be an additional $100 for every
seat.
Donor will get to choose which seats they would like to have the plaque on (notice this is
a first come, first serve system).
This offer is for will be for alumni, family of alumni, or outside donors. No current
students allowed to purchase seats.
We will promote this by ads, announcements at all sporting events (brochures will be
provided during this), newspaper, social media, and email.
Works Cited
Fund-raising is part of the game for some college athletes. (2007, August 24). Retrieved November
20, 2017, from http://www.nytimes.com/2007/08/24/sports/24iht-WEBCASH.7241256.html
INVOLVING COACHES IN FUNDRAISING. (n.d.). Retrieved November 20, 2017, from
https://www.smallcollegeathletics.com/involving-coaches-in-fundraising
Martinez, M., Stinson, J. L., Kang, M., & Jubenville, C. B. (2010). Intercollegiate Athletics and
Institutional Fundraising: A Meta-Analysis. Sport Marketing Quarterly , 36-47. Retrieved November 16,
2017, from http://eds.a.ebscohost.com/
Popp, N., Barrett, H., & Weight, E. (2016). Examining the Relationship between Age of Fan
Identification and Donor Behavior at an NCAA Division I Athletics Department. Journal of Issues in
Intercollegiate Athletics, 107-123. Retrieved November 16, 2017, from http://eds.a.ebscohost.com/
Stinson, J. L., & Howard, D. R. (2004). Scoreboards vs. Mortarboards: Major Donor Behavior and
Intercollegiate Athletics. Sport Marketing Quarterly , 129-140. Retrieved November 16, 2017, from
http://eds.a.ebscohost.com/