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Market Research: Service Overview
Market Research: Service Overview
SERVICE OVERVIEW
AUGUST 2017
TARGET PROBLEM
PROBLEMS:
COMPANIES THAT START WITHOUT UNDERSTANDING ITS MARKET ARE DOOMED TO FAIL
1. MARKET SECTION - "WHO ARE THE CLIENTS?". BOTTOM LINE IS THE CLIENT SHOULD UNDERSTAND THE MARKET.
1. MARKET OVERVIEW
2. PURPOSE OF BUYING
3. SEGMENTATION (BY GENDER, LOCATION, PREFERENCES)
2. INDUSTRY/COMPETITION - "HOW BIG IS THE OPPORTUNITY?" BOTTOM LINE IS THE CLIENT TO UNDERSTAND
WHAT HE IS GETTING INTO.
1. STATISTICS (GROWING, SHRINKING, TRENDS)
2. COMPETITION (DIRECT, INDIRECT, COMPETITOR GRADING, HEATMAP)
3. TIMELINE (HOW THE INDUSTRY MATURES OVER TIME)
3. GOVERNMENTAL ASPECT - "HOW THE GOVERNMENT IMPACT THE BUSINESS?. BOTTOM LINE IS THE CLIENT TO
UNDERSTAND THE GOVERNMENTAL LIMITATIONS
1. COUNTRY LAWS, PROCEDURES, LICENSES, REGULATIONS
2. LOCAL BODY AUTHORITY OR AGENCIES (EX. FOOD STANDARDS)
APPROACHES THAT WE USE
3. COMPETITOR ANALYSIS
PRODUCT SOURCING
LEAD GENERATION
BIZZBEE WORLD COVERAGE
NEXT STEP
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