MARKETING PROJECT

ON
 HISTORY
Began in 1998.

Headquarter in New York.

Research & Development headquarter in

Valhalla.

Mergers & acquisitions.

 PEPSICO IN INDIA
Entered in 1988 in collaboration with Punjab
Government & Voltas India Ltd.

Entered in Indian market shortly after1993

after ending joint venture.

Banned for some duration by Supreme Court.

BRAND PORTFOLIO
Diet Pepsi

Slice

Diet Mountain Dew

Pepsi Blue

Pepsi Lemon

Mirinda

7 up

Fruko
Lay’s potato chips

Manchos potato chips

Lay’s Fries

3D’s snacks

Frito’s corn chips

Kurkure

Red Rock Deli

Cheetos

Smith’s potato chips

Gatorade Thirst Quencher

Gatorade Frost Thirst Quencher

]Gatorade Ice Thirst Quencher

Gatorade X Factor Thirst Quencher

Gatorade X Tremo Thirst Quencher

Tropicana pure premium juices

Tropicana twister juice drinks

Tropicana smoothies

Tropicana pure tropics juices

Dole juices (license)

Tropicana 100 juices

Naked juice

Tropicana touché de lait

Copella juices
Quaker oatmeal

Quaker rice snacks

Puffed wheat

Quaker rice cakes

Quaker bakeries

Quaker’s fruit

Corn goods
BRAND AMBASSADORS
MARKETING MIX (4Ps) OF PEPSICO
PRODU
CT

N
MARKETING

EE CC
IO

II
OT OM

PPRR
PR

A
E
LA
CE
C
PPL
 PRODUCT
All Sport Pepsi
Aquafina Pepsi Blue
Caffeine-Free Pepsi Pepsi Cappuccino
Crystal Pepsi Pepsi Max
Diet Pepsi Pepsi ONE
Gatorade Pepsi Samba
Izze Pepsi Tarik
Jazz Pepsi Twist
Josta Propel Fitness Water
Kas Sierra Mist
Manzanita Sol Slice
Mirinda SoBe
Mountain Dew Storm
Mountain Dew AMP Teem
Mountain Dew LiveWire Tropicana Products
Mountain Dew MDX Tropicana Twister
Mug Root Beer
 PRICE
Price on basis of competition.

Very flexible.

Risk taking attitude.

Now a full-fledged & growing company.

 PLACE
Present worldwide.

Strategy while entering new market.

Brand ambassadors from various nations.

 PROMOTION
Promotion by personal selling, advertising & sales
promotion.

Use of printed & electronic media.

Aim of advertisement.

Sponsoring the pop industry & cricket team.

Uses both skimming & penetration pricing strategy.

MARKET COMPETITION: PEPSICO
VS COCA COLA
 BEGINNING OF COLA WAR
 1975 heralded the ‘Pepsi Challenge’, a
landmark marketing strategy.

 Launching product- “A quest”

 Brand War

VS
Strength Weakness
Pepsi has a broader product line and outstanding reputation. Pepsi hard to inspire vision and direction
Merger of Quaker Oats produced synergy across the board.
Record revenues and increasing market share. for large global company.
Lack of capital constraints (availability of large free cash flow).
Great brands, strong distribution, innovative capabilities
Not all PepsiCo products bear the
Number one maker of snacks, such as corn chips and potato chips company name
PepsiCo sells three products through the same distribution
channel.
PepsiCo is far away from leader Coca-cola
in the international market - demand is
highly elastic.

Opportunity Threats
Food division should expand internationally F&B industry is mature
Pepsi is blamed for pesticide residues in their products in one of
Noncarbonated drinks are the fastest-growing their most promising emerging market e.g in India
part of the industry Over 50 percent of the company's sales come from Frito-Lay; this
is a threat if the market takes a downturn
There are increasing trend toward healthy PepsiCo now competes with Cadbury Schweppes, Coca-Cola, and
foods Kraft foods (because of broader product line) which are well-run
and financially sound competitors.
Focus on most important customer trend - Size of company will demand a varied marketing program;
"Convenience". Social, cultural, economic, political and governmental constrains.
 ENDING “MANTRA”

BRAND BRAND PROBABLE

PROMOTION AMBASSADORS TAG LINE
THANKING YOU

SAMRAT
SAMRAT

SAPTARSHI
SAPTARSHI

SUMAN
SUMAN

MITANJALI
MITANJALI

SUBHANKAR
SUBHANKAR

SNIGDHA
SNIGDHA

ANAMIKA
ANAMIKA

USHINAR
USHINAR

MANISHA
MANISHA

TANMOY
TANMOY