Nh bn l

hng u Vit Nam

MWG
HI NG QUN TR MWG
LNH VC HOT
NG
Cng ty C phn u t Th Gii Di
ng hin ang vn hnh cc chui bn
l:
c thnh lp vo nm 2004,
khi im t m hnh Thng
mi in t s khai vi mt
website gii thiu thng tin sn
phm, n nay
thegioididong.com pht trin
thnh h thng siu th rng
khp v tr thnh nh bn l
xut sc s mt Vit Nam.
Cc siu th c din tch t 100
200 m2, chuyn bn l cc sn
phm k thut s bao gm: in
thoi di ng, my tnh bng,
laptop, ph kin, sim s v dch
v mng
n cui nm 2016,
thegioididong.com tip tc
6khng nh v th u ngnh vi
950 siu th trn ton quc.
Cui nm 2010, h thng bn l Ca hng Bch ha XANH u VuiVui.com trang thng mi
in my vi thng hiu tin chnh thc c mt trn th in t B2C c xy dng t
dienmay.com ra i. trng vo cui nm 2015, vi u nm 2016 v chnh thc giao
Thng 5/2015, dienmay.com tiu ch Mua NHANH Mua R. nhng n hng u tin trong
chnh thc c i tn thnh n cui nm 2016, Bch ha khu vc TP. HCM vo thng
Siu th in my XANH. XANH hon tt giai on th 10/2016.
Mi siu th c din tch t 500 - nghim u tin vi hn 40 siu VuiVui.com vn trong giai on
1.000 m2, kinh doanh ch yu th tp trung ti khu vc qun Tn hon thin vi 3 nhm hng n
cc sn phm in gia dng v Ph, Bnh Tn, TP. HCM, t doanh t cc chui thegioididong.com,
k thut s nh: Tivi, t lnh, my thu kh quan v nhn c phn in my XANH v Bch ha
git, my lnh, l vi sng, gia hi tch cc t khch hng. XANH v s a dng ha cc mt
dng; in thoi di ng, my hng kinh doanh trong thi gian
tnh bng, laptop, ph kin, sim ti.
s, dch v mng
Thng 7/2016, in my Xanh
hon tt vic ph sng ti 63
tnh thnh trn ton quc,
Bn cnh , layout in my
Xanh mini vi din tch t 300
400 m2 cng gip a in my
CTCP u T Th Gii Di ng (MWG) s hu 2 chui bn l
Thegioididong.com + DienmayXANH

Mobile World Investment Corporation

(MWG)

Chui ca hng bn Chui ca hng bn in

in thoi di ng my

7
TNG QUAN
TH TRNG

16 %

C
35 %

49 %

CC CT MC
QUAN TRNG
2004
Thng 3/2004 - Cng ty TNHH Th
Gii Di ng c thnh lp.
Thng 10/2004 - Khai trng siu
th u tin ti 89a, Nguyn nh
Chiu, Tp. HCM.
Dch v khch hng v website
c quan tm v chm cht
ngay t nhng ngy u tin.
2007
Tip nhn vn u t
ca qu Mekong Capital,
chuyn i sang hnh
thc cng ty c phn, m
rng c hi pht trin.
2010-2011
Pht trin vt bc vi s ra i 7/2016 vi hn 250 siu th
lin tip ca cc siu th
thegioididong.com trn khp mi
min ca t nc.
Cui nm 2011, t s lng 200
siu th, tng 5 ln so vi nm
2009.
Cui nm 2010, h thng chuyn
bn l cc thit b in my, in 2015.
gia dng in my xanh ra i.
2012
Thng 3/2012, khai trng siu th
ti Bc Giang, thegioididong.com
tr thnh h thng bn l thit b
di ng u tin v duy nht hin
nay c mt ti tt c 63 tnh thnh
trn c nc.
in my xanh c mt ti 9 tnh
thnh vi s
lng 12 siu th.
2014
Ngy 14/7/2014, nim yt thnh
Li nhun
sau thutng
cng 62.723.171 C phiu, m MWG
l mt trong nhng c phiu
60%
c sc hp dn nht sn Hose.
Tng trng ngon mc ca th gii
di ng vi s lng siu th tng
60%, li nhun sau thu tng 160%
so vi nm 2013.
2016
1. Chui thegioididong tip tc thnglnh
v nng cao th phn vi gn 900 siu th
2. in my Xanh tr thnh nh bn l in
my u tin v duy nht ti Vit Nam
ph sng 63/63 tnh thnh vo thng
3. Hon tt giai on 1 ca th nghim
chui siu th bch ho bch ho xanh
vi hn 40 siu th.
Kt qu kinh doanh n tng, khi li
40
nhun sau thu tng trng 47% so vi
Gi tr doanh nghip tng trn 80% v
t trn 1 t la vo cui nm 2016.
TIM NNG TNG TRNG

Thi quen mua

sm thc phm, Quy m th trng Cha c doanh nghip 80% th phn ang
Hon thin
nhu yu phm din ln gp 10 ln no mnh m pht nm gi bi Ch v m rng
ra mi ngy tng th trng in trin phn khc siu truyn thng v ca chui BCH
thoi v in my th mini hng nh l
HA XANH

90 triu dn
Th trng in my cn
phn mnh, c hi cho
mt
.
s t cng ty thng
lnh th trng
40%
Th phn ang c
phc v bi cc ca
hng nh l; c hi m
thm ca hng
Tng cng
hiu qu kinh
doanh nh
QUYMLNscale
(economies of)

Chi tng trng ln

Khch hng ang Cng ngh khng ngng
Online m hnh a
chuyn t in thoi thay i, to nhu cu
tiu dng mi
knh (Omni channel)
ph thng sang in
thoi thng minh
dnh cho nh bn l
c chui offline rng
2016 V NHNG
CON S N TNG

250
950 Siu Th
40 Siu th
Siu th

Ti 63 Tnh/thnh

NH BN L
TD S 1 VIT NAM VI
TH PHN TRN 40% Th nghim NH BN L IN MY
thnh cng giai S 1 VIT NAM VI
on 1 chui TH PHN TRN
Bch ha XANH

Doanh thu
16%
44.613
12 nm
hot ng
t ng LI NHUN
SAU THU

1.587
t ng
Bo Co Thng Nin 2016
26.000
Nhn vin
Hnh nh ca hng Thegioididong.com
Hnh nh ca hng DienmayXANH
CHT LNG DCH V - GI TR QUAN TRNG TO NN S THNH
CNG CA MWG

QUN TR
CNG TY
25 Qun tr cng ty
26 Bo co ca Hi ng qun tr
28 Bo co ca Ban kim sot
31 Cc giao dch, th lao v khon
lich
S khc bit ca MWG c ngun gc t vn ho ly khch hng
lm trung tm trong mi hnh ng ca mnh

Cc yu t Sn phm Cc yu t
thy c / dch v v hnh

B tr ca hng, MWG chn la Nhn vin nhit tnh, ti ci vui v v

trng by sn phm n kinh doanh cc lun sn lng h tr khch hng
gin, thun tin cho khch thng hiu c Cho siu th c ton quyn x l v h tr
hng (30s) cht lng cao khch hng than phin sao cho KH hi lng
Ca hng lun ngn np, MWG lun l o lng mc hi lng ca KH mt cch
gn gang d cc thnh ngi a ra cc lin tc. Lun a ra gii php mang tnh h
ph ln hay mt th x dch v, cc chnh thng gim than phin ca KH
nh sch chm sc NV siu th c vinh danh v thng tin
khch hng mi cn c trn mc hi lng ca KH, ch
khng phi trn doanh s
 TN TM VI
KHCH HNG

TRUNG
THC

INTEGRITY
6 GI TR
NHN CT LI CA
TRCH NHN VIN
NHIM
MWG
YUTHNG
V H TR
NG I

MU LATRONG
CNG VIC
THNH PHN PHNG TIN HU HNH CA
CTCP TH GII DI NG

30

20

10

0
Rt hi lng Hi lng Bnh thng Khng hi lng Rt khng hi lng
Cng ty c trang thit b hin i

C s vt cht ca cng ty trng rt hp dn

SN PHM

30

25

20

15

10

0
Rt hi lng Hi lng Bnh thng Khng hi lng Rt khng hi lng

a dng a dng
chng loi thng hiu
THNH PHN TIN CY CA CTCP TH GII DI NG

30

25

20

15

10

0
Khi cng ty ha s thc Khi bn gp kh khn, cng Cng ty thc hin dch v Cng ty cung cp cc dch Cng ty thng bo cho
hin mt iu g vo th hin s quan tm chn ng ngay t ln u tin v ng vo thi im khch hng khi no dch v
khong thi gian c th, thnh trong gii quyt kh s c thc hin
cng ty s thc hin khn
Rt hi lng Hi lng Bnh thng Khng hi lng Rt khng hi lng
 THNH PHN P NG CA CTCP
TH GII DI NG
30

25

20

15

10

0
Rt hi lng Hi lng Bnh thng Khng hi lng Rt khng hi lng
Nhn vin trong cng ty phc v bn nhanh chng, ng han
Nhn vin trong cng ty lun lun sn sng gip bn
Nhn vin cng ty khng bao gi t ra qu bn rn khng p ng yu cu ca bn.
THNH PHN NNG LC PHC V CA CTCP
TH GII DI NG
35

30

25

20

15

10

0
Rt hi lng Hi lng Bnh thng Khng hi lng Rt khng hi lng
Nhn vin trong cng ty bao gi cng t ra lch s, nh nhn vi bn
Nhn vin trong cng ty c kin thc tr li cc cu hi ca bn
Hnh vi ca nhn vin trong cng ty ngy cng to s tin tng i vi bn
Bn cm thy an ton khi thc hin giao dch vi cng ty
 THNH PHN NG CM CA CTCP
TH GII DI NG
35

30

25

20

15

10

0
Rt hi lng Hi lng Bnh thng Khng hi lng Rt khng hi lng
Cng ty th hin s quan tm n c nhn bn
Cng ty c nhng nhn vin th hin s quan tm n c nhn bn
Nhn vin trong cng ty hiu c nhng nhu cu c bit ca bn
Cng ty th hin s ch c bit n nhng quan tm nhiu nht ca bn
NHN XT

a s khch hng u hi lng v cc tiu ch ca th

gii di ng nh sn phm, thi phc v,
Tuy nhin, vn cn vi tiu ch khch hng cm thy
khng hi lng nh a dng thng hiu, thc hin dch
ng ngay t ln u tin,
Hu nh khng c im no ca th gii di ng khin
khch hng cm thy rt khng hi lng
 XUT GII PHP

V sn phm: V khuyn mi:

Dng thng hiu uy tn trn th Chnh sch u i ring cho tt c
trng, c kim nghim r rng mi dng sn phm
Xc nh r phn khc ca tng loi
khch hng
V nhn vin: V hnh thc thanh ton
M ra cc lp o to nhn vin a dng hn trong hnh thc thanh
cng ty c th hc hi v nng cao ton ca khch hng
hiu bit
a ra nhng tiu chun i vi i
ng nhn vin