One of India’s Most Valuable Corporations

ABOUT ITC LIMITED

Type Public

Founded 24 August 1910

Headquarters Kolkata, India

Yogesh Chander Deveshwar, Chairman

Key people
K. Vaidyanath, Director, Partho Chatterjee, CFO

Industry Tobacco, foods, hotels, stationery, greeting cards

Products Cigarettes, packaged food, hotels, apparel

Revenue ▲ $5.21 billion USD (2009)

Employees 29,000 (2009)
Website www.itcportal.com
 MASTER STROKES OF ITC
•Chairperson - Y C Deveshwar

•Directors - S S H Rehman, A Singh, K Vaidyanath, A Baijal, J P

Daly, R K Kaul, S H Khan, S B Mathur, D K Mehrotra, H G Powell,
P B Ramanujam, B Sen, RS Tarneja, B Vijayaraghavan
 EVOLUTION
• 24 August 1910 – ITC incorporated under the name of 'Imperial
Tobacco Company of India Limited'.

• 1925– ITC’s Packaging & Printing Business Division was set up as

a strategic backward integration for ITC’s Cigarettes business.

• 1974 – The Company's ownership transferred into Indian , and

the name of the Company was changed to ITC Limited (Indian
tobacco company).

• 1975 – The Co. launched its HOTEL BUSINESS which was named
‘ITC-Welcome group Hotels’.

• 1979 – ITC entered the Paperboards Business by promoting.

Bhadrachalam Paperboards Limited, which today has become the
market leader in India.
 Cont.
•In 1985, ITC set up Surya Tobacco Co.- in Nepal as an Indo-Nepal and British
joint venture. Since inception, its shares have been held by ITC,

•In 1990, ITC acquired Tribeni Tissues Limited Specialty paper manufacturing
company and a major supplier of tissue paper to the cigarette industry. TTD was
merged with the Bhadrachalam Paperboards Division to form the Paperboards
& Specialty Papers Division in November 2002.

•Also in 1990 - leveraging its agri-sourcing competency, ITC set up the Agri
Business Division for export of agri-commodities.

•In July 2005 - ITC introduced Essenza Di Wills, an exclusive range of fine
fragrances and bath & body care products for men and women
 THE STARTERS
The Starting point of The company was Imperial Tobacco Co. of India
Ltd. The Company manufactured and distributed cigarettes and
smoking tobaccos and speciality papers including cigarette tissue
papers (Sole manufacturer in the country).

•Insignia
•India Kings Due to the Ban on cigarettes
• Classic adds therefore,

• Gold Flake NO PREVIEW AVAILABLE

• Silk Cut
• Navy Cut
• Scissors
• Capstan
• Berkeley
• Bristol
 PRODUCTS

Hotels:
ITC Welcomgroup Hotels, Palaces and Resorts
is India's second largest hotel chain with over 80
hotels. Based out of Hotels Division Headquarters
at the ITC Green Centre in Gurgaon, ITC
Welcomgroup is also the exclusive franchisee of
The Luxury Collection brand of Starwood Hotels
and Resorts in India
 PRODUCTS
 Paperboards & Specialty Papers:
ITC Bhadrachalam Paperboards Limited & ITC
Tribeni Tissues Division are now under one roof
--> Paper Boards and Specialty Papers Division.
There are 4 Units under one umbrella -
Bhadrachalam, Tribeni, Bollarum and Kova
 Branded Apparel: Wills Lifestyle, John Players,

Miss Players
 PRODUCTS
 Packaging & Printing Business:
India's Largest Packaging Solution provider. Multi-
location manufacturing facilities to cater domestic
and export requirements. Product Range includes
Cartons (Folding & Fluted), Flexibles (Reels &
Pouches), Shoulder Box, HL's & CBO, Printed
Cork Tipping, Gaywraps
 PRODUCTS
 Agricultural Industry:
Agri-Business, Leaf Tobacco, Gold Ribbon, Blue
Ribbon, Aqua Kings, Aqua Bay, Aqua Feast and
Peninsular
 Packaged Foods & Confectionery:

Kitchens of India, Aashirvaad, Sunfeast, Mint-O,

Candyman, Bingo Snacks
 Incense Sticks: Mangaldeep, Spriha,Yantraani
 PRODUCTS
 Toiletries: Essenza Di Wills, Fiama Di Wills, Superia,
Vivel Di Wills, Vive

 Education & Stationery Products: Expressions,

Classmate, Paperkraft

 Safety Matches: iKno, Mangaldeep, VaxLit,

Delite(Discontinued) and Aim Brands acquired from
Wimco (Western India Match Company): Ship ,
Homelite (Swedish Matches)
PRODUCT PORTFOLIO
WILLS LIFESTYLE
WELOCOME GROUP OF HOTELS
 RURAL PROJECTS

Mangaldeep incense sticks

 Rural initiatives

 E-choupal
 Social & farm forestry
 Integrated watershed development
 Providing supplementary education
 Economic empowerment of women
 Livestock development
 Renewable energy at ITC
Lets put India first
 MARKETING STRATEGY
 They have a DIFFERANTIAL MARKETING
STRATEGY type.
 Always use their existing channels.
 Utilizing nominal resources related with the brand
Eg:- E-Chaupal, MangalDeep,
 Brand Ambassador are selected according to the
brands and mostly are YOUTH ICONS
 They emphasize on going with the FLOW and
making their Followers .
 Competitors of ITC Ltd.
 Golden Tobacco Limited
 Godfrey Philips India Ltd.
 VST Industries Ltd.
 RTCL Ltd.
 Hindustan Unilever Ltd.
 Marico
 What is the sales target?
 What is differential marketing? Relate it with ITC’s
marketing strategy.
 What is diversification? Example of a company
 What does it mean to ITC ?
 What is milestone? What does it mean to a
company
 Bibliography
 www.itcportal.com
 en.wikipedia.org
 business.mapsofindia.com
 www.itcibd.com
 www.itcpspd.com
 wikimapia.org
 www.sidcul.com
 www.tradeindia.com
 www.thaindian.com
 www.business-standard.com
 www.scribd.com