DuPont Case Study

Agenda For Presentation

 Introduction of company

 Problems faced by company due to-

1. Acquisition
2. Long distribution chain
3. Complex business structure

 Types of systems used

 Centralized & Decentralized aspect of the system

 Agenda For Presentation
 Company’s IT system on the matrix of strategic
options of information technology

 Advantages of company’s approaches to managing

information systems resources effectively &
efficiently.
 Introduction Of Company
 U.S. based chemical & energy giant

 Well known for managing information technology for

its operation process

 Spends about $500mn / year on IT related salaries

 They look at computers as –

1. Means of cutting cost
2. Potential tool for increasing revenues and market share
 Problems Faced
 Problem after acquisition of difference in the
manufacturing processes

 Problems through competitive environment and

long distribution chain
 Types of Systems used
1. Expert System
2. Decision Support System

 Centralized & Decentralized aspect of system

Expert System (knowledge based system)
 It is a computer program that contains some of the subject-
specific knowledge of one or more human experts
 Expert systems are designed and created to facilitate tasks in
the fields of accounting, medicine, process control, financial
service, production, human resource etc

Decision support system

 It is a computer program application that analyzes business
data and presents it so that users can make business
decisions more easily
 Decision support systems are a class of computer-based
information systems including knowledge based system
that support decision making activities
 Expert System Model

Knowledge Base
A Case

User
Advice & Expln
Inference Engine

Expert System
Decision Support System
Model
 IT system on the matrix of strategic options of
information technology

 Different functions and departments in the

organization
 These form a part of their strategic
planning
 Which ever department is automated
using IT becomes a strategic option of IT
for them
 Strategic option as it helps vitalize the
business
 Placing DuPont`s IT system on
matrix
 Expert system
1. Helps create complex production designs
2. These designs are sold to other
businesses
3. Increases market share of DuPont’s
other products
 Placing DuPont`s IT system on
matrix
 Decision support system
1. Helps automate distribution information
system
2. Market data available
3. Helps plan better marketing strategy
4. Helps increase market share
 Advantages of IT system
 Integration of manufacturing system

 Low cost business processes

 Access to previously unavailable marketing information

 Leading to increase in market share

 Helps manufacture very complex design items which in

turn helps increase market share of its product

contd…
 Advantages of IT system
 Centralization of similar business application to
develop competitive advantages in their market place.

 Decentralization of some business application helps

to bridge the gap between people running DuPont
business and its IT system.
Thank You