Business Analysis of Tata

Motors
Growth Trends of Automobile Industry Sales
Key facts about Indian Automobile Industry
About Indian Automobile Industry
 Strength Weakness

SWOT ANALYSIS
Low costs with good technology base. Multiple tax components in the cost of
Easy access to raw materials the vehicle.
Upcoming base for Research and Inadequate R&D facilities.
Development (R&D). Lack of economies of scale Supply
Appropriate automation leading to chain infrastructure bottlenecks
economic production costs
Flexibility in small-batch production
Growing IT capability for design,
development & simulation
High-skilled manpower
Adoption of high quality &
productivity initiatives (TQM, TPM, Six
Sigma, etc.)
Opportunities Threats
MNCs focusing on low cost Increase in the fuel prices may lead to
outsourcing opportunity. slowdown in the sales
Exports projected to grow at over 30% Import of components from ASEAN
p.a. and China will have adverse impact on
Opportunity to set up R&D centre in GDP and employment
India Increased cost of raw materials (steel,
etc)
Benefits of GST
Facts about the Tata Motors
Tata Motors is the one of the most prominent companies of the Tata Group.
Tata motors is among top five commercial vehicle manufacturing in the world.
Tata motors is the largest automobile company in India. Its is the market leader in commercial vehicles and
among the top three in passenger vehicles in India.
It is fifth largest truck and fourth largest in bus manufacturers in the world.
Tata motors is marketed in several countries of Europe, Africa, Middle East, South Asia, South East Asia ,
South America and Russia.
It operates over 175 markets and have 6600 sales and touch points.