Corporate responsibility

Bhopal disaster
CSR incorporated in organizational setting .
Linkage between business social and
financial performance
Globalization
WTO World trade organization .

CSR fusion and merger with marketing ,

operations, human resources,
entrepreneurship (social entrepreneurship)
Codes ,regulations and legal frameworks (global
compact aA1000)
AA1000 AssuranceStandard based on Jhon Elkingtons triple line reporting
guidance to investors in how to assess an organizations'
degree ofsustainable business practice
OECD Guidelines for Multi national Enterprises
voluntary recommendations in all themajor areas of
corporate citizenship, includingemployment andindustrial
relations, human rights, environment, information
disclosure, combating bribery, consumerinterests, science
and technology, competition, and taxation

ISO26000
encouragevoluntary commitment to social responsibility ,
lead to common guidance on concepts, definitions and
methodsof evaluation
Global Reporting
Initiative (GRISocial Accountability International's SA8000 standard
•Green Globe Certification / Standard)
Sunil Mittal,, Shiv Nadar and NGO activist Rohini
Nilekani featured in Forbes list of'48Heroesof
Philanthropyµ
CSR Initiatives and Green Measures
CII-TVS Centre of Excellence for Responsive
Corporate
Citizenship. providing consultancy services and
technical assistance on social development and CSR.
IBM has joined hands with Tribal Development
Department ofGujarat for a development project aimed
at upliftment of tribals in the Sasan area ofGir forest.
Sustainable Technologies and Environmental Projects
Ltd (STEPS) is planning to start a project to change
plastic, organic and electronic waste into petroleum
Aircel has recently started Save OurTigers Camp
INITIATIVES
ITC E CHAUPAL
HDFC VILLAGE ADOPTION SCHEME
MAHINDRA SHUBH LABH
BHOPAL GAS TRAGEDY
40 tons methyl iso cyanate escaped
20,000 have died
More than120,000 people still continue to suffer
In 2001 Dow Chemical purchased Union Carbide
Union Carbide dumped waste in the surrounding
areas,

after the disaster, many tons of highly toxic simply

abandoned. 
Greenpeace label the site a µGlobal Toxic
Hotspot
Csr policy
The Dow Chemical Company says in its
web site: it is ³committed to the principles
of Sustainable Development and its
approximately 50,000 employees seek to
balance economic, environmental and
social responsibilities.
Unilever 2001
Dumped300 metric tones of mercury at
Kodaikanal
The Unilever website states, ³We are committed
to conducting our operations with integrity and
with respect for the interests of our
stakeholders«..We are also committed to
making continuous improvements in the
management of our environmental impacts and
to working towards our longer term goal of
developing a sustainable business.´
Satyam scandal
Byrraju Foundation
impacted more than3 million people in199
villages in six districts of Andhra Pradesh, a
state of80 million people in Southern Indi
Coca Cola 2002
Plachimada, Kerala
was drawing1.5 million liters/day
parched lands of more than 2000 people

residing within1.2 miles of the factory

supplying poisonous waste as fertilizer,
the sludge contained high levels of Lead
and Cadmium (courtesy BBC)
similar accusations in Varanasi
world wide protests
Coca Cola 2006
57 samples of 11 soft drink brands, of Coca-Cola &
PepsiCo, spread over12 states weretested
found cocktail of3-5 different pesticides in all
samples ² on an average 24 times higher than BIS
Coca-Cola bought in Kolkata ² exceeded the
BIS standards by140 times for the deadly
pesticideLindane.
Similarly, a Coca-Cola sample manufactured in
Thane contained the neurotoxin Chlorpyrifos, 200
times the standar
Coca cola
Coca Cola responded to these by litigations in the
court
and applying pressures through its power centers in
US.
Public Relations agencies were hired to neutralize the
situation. The company also issued releases which
mentions about its socially responsible behavior and
good corporate citizenshi
TATA STEEL CREATING A
BENCHMARK
UTHANAU
ENVIRONMENT MGMT
INCOME GENERATION
EDUCATION

AWARDS

INITIATIVES
ENVIRONMENT
SAVE FOREST CAMPAIGNS
GREEN MILLENIUM CAMPAIGNS
ISO 14001 CERTIFICATION

INCOME GENRATIONS
SHG
VOCATIONAL TRAINING

PROJECT SAHYOG , PREPARING TODDLERS FOR

PRE SCHOOL, JYOTI FELLOSHIP
ARVIND MILLS
SHARADA TRUST
SKILL UPGRADATION
EDUCATION IN CITY MUNICIPAL SCHOOLS .
URBAN POOR TO GET HEALTH CARE
FACILITIES
NLRFD FUND FOR RURAL POOR
VOCATIONAL PROGRAMMES FOR RURAL
POOR
UPGARDING IN INFRASTRUCTURE IN RURAL
PRIMARY SCHOOL