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  • Haier Corporation: Broden Porter Chase Carson Chunmei Qian Mingzhi Zou

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    Zeeshan Mazhar
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    Haier Corporation is a Chinese multinational home appliances and consumer electronics manufacturer. The document outlines Haier's history, starting in the 1920s in China and expanding globally since the 1980s. It analyzes Haier's strengths as a leading appliance manufacturer with global availability, and weaknesses in marketing. Opportunities for expansion and in new technology are discussed. Competitors like Electrolux, GE, and Whirlpool are analyzed. The document recommends short term focuses on service and new products, and long term strategies around online shopping, entering African retail markets, and building brand recognition.

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    haier

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    IntBus_Haier_S08

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    Haier Corporation is a Chinese multinational home appliances and consumer electronics manufacturer. The document outlines Haier's history, starting in the 1920s in China and expanding globally since the 1980s. It analyzes Haier's strengths as a leading appliance manufacturer with global availability, and weaknesses in marketing. Opportunities for expansion and in new technology are discussed. Competitors like Electrolux, GE, and Whirlpool are analyzed. The document recommends short term focuses on service and new products, and long term strategies around online shopping, entering African retail markets, and building brand recognition.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    16 views21 pages

    Haier Corporation: Broden Porter Chase Carson Chunmei Qian Mingzhi Zou

    Uploaded by

    Zeeshan Mazhar
    Haier Corporation is a Chinese multinational home appliances and consumer electronics manufacturer. The document outlines Haier's history, starting in the 1920s in China and expanding globally since the 1980s. It analyzes Haier's strengths as a leading appliance manufacturer with global availability, and weaknesses in marketing. Opportunities for expansion and in new technology are discussed. Competitors like Electrolux, GE, and Whirlpool are analyzed. The document recommends short term focuses on service and new products, and long term strategies around online shopping, entering African retail markets, and building brand recognition.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    of 21

    Haier Corporation

    Broden Porter
    Chase Carson
    Chunmei Qian
    Mingzhi Zou
    Outline
    Introduction and History-Mingzhi
    Industry Analysis-Broden
    SWOT-Chase
    Competitor Analysis-Chunmei
    Global Expansion-Mingzhi, Chase, Chunmei
    Recommendations-Broden
    Conclusion-Chunmei
    Commercial
    Haier Commercial
    Introduction
    Introduction
    Worlds fourth White-Goods Manufacturer
    100 billion RMB Scale Multinational Conglomerates

    Innovation Practice
    History
    Established 1920s
    1980s Problem

    1984 Germans Production Technology

    Developing Process

    1984-1991 Brand Strategy


    1992-1998 Diversification Strategy
    1998- Now International Strategy
    Company SWOT Analysis
    Strengths
    Leading manufacture of appliances
    Global availability

    Setting the Standard


    Company SWOT Analysis
    Weaknesses
    Marketing
    Company SWOT Analysis
    Opportunities
    Expansion
    Technology advancement

    Haier Commercial
    Company SWOT Analysis
    Threats
    Competition
    Global Expansion
    Industry Analysis
    Leader in white goods
    New technology
    Environmental
    Setting the standard
    RFID-Radio-frequency identification
    Competitor Analysis
    Electrolux
    General Electric
    Whirlpool
    Electrolux

    Two major products


    Consumer durables
    Professional Products
    General Electric
    Three parts of business:
    -Appliance division
    -Lighting division
    -Industrial division
    Electronic distribution system
    Whirlpool
    Corporation Policy
    -respect, integrity, diversity, teamwork and spirit
    of winning
    Technology

    - online shopping
    Global distribution of products
    Southeast Asia

    North America

    Europe
    Haier in Southeast Asia
    Japan
    Philippines
    Vietnam
    Bangladesh
    Malaysia
    5-year five factories - 5 big markets
    Haier in North American
    In 1999, Haier moved to America

    Haier has 60% Market share in America

    In 2002, 200 million in sales


    Haier in Europe
    Established its business in Europe since 1995
    Good business strategy

    -cooperate with other retailers


    -unique design
    -good customer services
    Recommendations
    Short Term
    Service
    New Products
    Recommendations
    Long Term
    Online Shopping
    Retail Market in Africa

    Brand Recognition
    Conclusion

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