AGENDA

INDIAN SCENARIO

HALDIRAM-INTRODUCTION

FACTORS AFFECTING PERCEPTION

FACTORS-HALDIRAMS

CONCLUSION
 INDIAN SCENARIO
Indian fast food market is expected to grow at a CAGR
of 18% by 2020

About 10% of the fast food market in India is organized.

Vegetarian fast food constitutes of around 45% of the

whole fast food market in India.

Ethnic fast food market in India is projected to grow at

a CAGR of 31.95% by 2019-20.
 Conti
Millions of people eat ethnic fast food every-day from
pani-puri to vada pav to dosa.
Passion for visiting fast food outlets for fun
But home food is their first choice.
They feel homemade food is much better than food
served at fast food outlets.
They have the highest value for taste and quality
(nutritional values) followed by ambience and hygiene.
Dimension preferred by Indian customers- service,
delivery, product and quality.
 FACTORS

Variety of food
Food taste and Quality
Ambience and Hygiene
Service speed
Price
Location
 HALDIRAM
Started in 1937 in Bikaner in Rajasthan.

The brand name HALDIRAM BHUJIWALA was introduced in1941.

Presently, company has 20% share in organized market.

It enjoys 8% market share overall, with a turnover of around 30

million.

Through hard work, complete dedication, uncompromising quality,

- HALDIRAM became a part of each family.
Haldirams Products
FACTORS OF PERCEPTION

1. Taste- Make Tasty food Healthy. Traditional Taste

and Authentic Indian Flavor.
2. Smell (Olfactory Cue)- Distinctive Indian flavor
because of use of Indian spices and recipes.
3. Tactile- depends on the type of food
Sweets: soft, Namkeen: crunchy
4. Colour: Use of eye catchy colors for packaging which
attracts the Indian consumers.
 REGIONAL PRODUCTS
Customizes products that suits the taste and
preferences of customer of different parts of India

South Indian Customers- Murukkus a south Indian

snack, Chekaralu, Salted banana chips and Chennai
Mixture.
 Conti
Western Indian Customers- Bhelpuri, Bikaneri Papad,
Mathri, Mini Bhakarwadi.
East Indian Customer- Khatta metha mixture,
Rasgulla, Rajbhog.
Nazrana and Panchratan- Festive season gift packs.
 CONCLUSION
Indian snacks industry have growth opportunities.
Shift in consumer preference
Consumer acceptance
Customized product in market
Perception about health