Photo by Dungodung / Public domain

Pineapples exports to Copenhagen,

Denmark

REFERENCE: AQINA GROUP SDN. BHD

PRESENTER: SYAFIQ, DANIEL, ERYNN, MIRA AND WANI
 Md2 pineapple

Tropical and subtropical

fruit
Contains vitamin C and B1
Widely grown in Asia
9 major pineapple type
planted in Malaysia
MD2 received a huge
demand
Weight ranging 1.3KG to
2.5KG
Costa Rica: Worlds
producer 2013
Malaysia: Pekan Nanas,
Johor
About aqina group

Started as chicken exporter

Aqina means BEST, HAPPINESS and HARMONY
Starts pineapple exports in 2004
AQINA
HOLDINGS
SDN BHD

Boong
Aqina Boong Aqina Aqina
Farming Aqina Jaya
Farming Poultry Pte. Pineapple Feedmil
Trading Sdn. Sdn. Bhd.
Sdn. Bhd. Ltd. Sdn. Bhd. Sdn. Bhd.
Bhd

Aqina
Pineapple
(Sarawak)
Sdn. Bhd.
2.0 identify the problem

How to deliver fresh pineapple from Pekan Nanas, Johor to Copenhagen,

Denmark
Searching port which hass all the criteria
Pineapple weight ranging from 1.2KG to 2.4KG
2.1 identifying decision criteria

Stategic location
Efficency of port operation
Port facilities
Berth layout
Safety and security of a port
2.2 allocations of weight to criteria

Importance level: 1= LOW 5=HIGH

Criterion Weight

Location 10

Efficiency of Port Operation 9

Terminal Handling Charges 8

Port facilities 7

Safety and security of a port 5

Berth Layout 4
2.3 developing alternatives

ROUTE 1

PEKAN NANAS PTP ROTTERDAM COPENHAGEN

17 days Time: 21
35 minutes 4 days
3 containers: days
2 lorries: $50 3 containers:
$3120 Tiotal:
$1050
$7220
2.3 developing alternatives

ROUTE 2

PEKAN NANAS PSA ROTTERDAM COPENHAGEN

20 days Time: 24
2 hours 4 days
3 containers: days
2 lorries: $170 3 containers:
$4353 Tiotal:
$1050
$8573
 2.3 developing alternatives

ROUTE 3

PEKAN NANAS PKA FELIXSTOWE ROTTERDAM CPH

4 hours 3O 22 days 4 days

minutes 3 containers: 3 containers:
2 lorries: $360 $4020 $1050

Time: 26 days
Total: $8430
2.4 analysis of alternatives

10 MOST IMPORTANT AND 1 LESS IMPORTANT

Efficiently of Terminal Safety and

Port Berth
Port Location Port Handling Security of a Total
Facilities Layout
Operation Charges Port

PTP 90 90 72 70 45 36 403

Port Klang 70 90 64 70 45 32 371

Port
80 90 64 70 45 36 385
Singapore
2.5 SELECTING AN ALTERNATIVE

PORT OF TANJUNG PELEPAS, JOHOR

Marked the highest score at 403. TOTAL SHIPPING COST: $7220

Strategic location +
50K PINEAPPLE COST: $100,000
Eficiently port operation
Port facilities =$107,220
Safety and security
1 PINEAPPLE COST: $107,220 / 50K PINEAPPLE = $2.1
Pineapple weight average: 2KG
3.0 CONCLUSION

Many ways to deliver fresh pineapple

Choose port according the criteria
Criteria analysis very important
Make sure the decision made is the best and revenue friendly
THANK YOU.