TEAM VIKRAM

PROBLEM DEFINITION
• Background research of the market to know the right market for the product
made by SHG
• To find out a product that has a perennial demand
• Favorably, back their efforts by financial loans

BASELINE
• Lack of awareness among the SHG women regarding the products they make
• Lack of proper market and strategies required for the products they make
• Lack of proper financing required for the understanding of new products they
manufacture
• Ordinary quality of raw material
 CONCRETE DELIVERABLES
• Carry out market research
• Connect women to proper market for their products
• Check out feasibility of introducing new products that has continuous demand
• Provide them with raw material if any product is introduced
• Help them in marketing and pricing of products
• Help them in getting financial assistance

METHODOLGY OF DELIVERY

• Talk to the head of SHG and understand the bottleneck present

• Research the market nearbuy and in Ghaziabad to understand demand
• Visist financial institutes and consult them about loans
• Teach the women, if the don’t know already on how to make the products
 EXPECTED CHANGE

Promote sustained, inclusive adsustainable economic growth, full and

productive employment and decent work for all

EXPECTED CHANGE

To find a market for their existing product. If not, find a product with
perennial demand preferably backed up by financial loans