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    5 C's Sula

    Uploaded by

    Anish Narula
    The document outlines the 5 C's of Sula Vineyards: Climate and government restrictions impact their vineyards while urbanization and rising incomes change perceptions of alcohol. As a Nashik-based vineyard and wine manufacturer, Sula aims to create wine tourism and carve out its own market niche. Their competitors include Grover Zampa and Sankalp Winery while their customers encompass aspirational youth, traditional wine drinkers, and sophisticated women. Sula collaborates with grape farmers, retailers, restaurant owners, and modern trade partners.

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    5 C's Sula

    Uploaded by

    Anish Narula
    4 views1 page
    The document outlines the 5 C's of Sula Vineyards: Climate and government restrictions impact their vineyards while urbanization and rising incomes change perceptions of alcohol. As a Nashik-based vineyard and wine manufacturer, Sula aims to create wine tourism and carve out its own market niche. Their competitors include Grover Zampa and Sankalp Winery while their customers encompass aspirational youth, traditional wine drinkers, and sophisticated women. Sula collaborates with grape farmers, retailers, restaurant owners, and modern trade partners.

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    Sula Wines

    Original Title

    5 C’s Sula

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    The document outlines the 5 C's of Sula Vineyards: Climate and government restrictions impact their vineyards while urbanization and rising incomes change perceptions of alcohol. As a Nashik-based vineyard and wine manufacturer, Sula aims to create wine tourism and carve out its own market niche. Their competitors include Grover Zampa and Sankalp Winery while their customers encompass aspirational youth, traditional wine drinkers, and sophisticated women. Sula collaborates with grape farmers, retailers, restaurant owners, and modern trade partners.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    4 views1 page

    5 C's Sula

    Uploaded by

    Anish Narula
    The document outlines the 5 C's of Sula Vineyards: Climate and government restrictions impact their vineyards while urbanization and rising incomes change perceptions of alcohol. As a Nashik-based vineyard and wine manufacturer, Sula aims to create wine tourism and carve out its own market niche. Their competitors include Grover Zampa and Sankalp Winery while their customers encompass aspirational youth, traditional wine drinkers, and sophisticated women. Sula collaborates with grape farmers, retailers, restaurant owners, and modern trade partners.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    of 1

    5 C’s Sula

    Climate Company
    • Government restrictions • Nashik based vineyards
    • Urbanisation, rising income and wine manufacturers
    • Changing perception of • Aims at creating wine
    alcohol tourism
    • Created a market for
    themselves

    5 C’s
    Competitors Customers
    •
    Grover Zampa • Aspirational youth
    • Sankalp Winery • Traditional Wine Drinkers
    • Pernod Ricard • Sophisticated Women

    Collaborators
    • Grape farmers
    • Retailers
    • Restaurant owners
    • Modern trade

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