Professional Documents
Culture Documents
5 C's Sula
5 C's Sula
5 C's Sula
Climate Company
• Government restrictions • Nashik based vineyards
• Urbanisation, rising income and wine manufacturers
• Changing perception of • Aims at creating wine
alcohol tourism
• Created a market for
themselves
5 C’s
Competitors Customers
•
Grover Zampa • Aspirational youth
• Sankalp Winery • Traditional Wine Drinkers
• Pernod Ricard • Sophisticated Women
Collaborators
• Grape farmers
• Retailers
• Restaurant owners
• Modern trade