5 C's Sula

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5 C’s Sula

Climate Company
• Government restrictions • Nashik based vineyards
• Urbanisation, rising income and wine manufacturers
• Changing perception of • Aims at creating wine
alcohol tourism
• Created a market for
themselves

5 C’s
Competitors Customers

Grover Zampa • Aspirational youth
• Sankalp Winery • Traditional Wine Drinkers
• Pernod Ricard • Sophisticated Women

Collaborators
• Grape farmers
• Retailers
• Restaurant owners
• Modern trade

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