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Uni Liver
Uni Liver
Uni Liver
Unilever
History
• Lever brothers is established by William H. Lever in 1890.
Product
• The top most brand of Unilever is dove.
• The Unilever is completely categorized in two brands that are in
home and personal care and food and beverages.
• Unilever is a globally largest manufacturing brand of ice cream with
annual sales of $5 billion and working with the sign of “heart brand”.
• In food and beverages it includes Soya based drinks, syrups and
deserts, spreads, cooking oil and margarine etc.
• Laundry detergents, shower gels, hair products, deodorants and dish
washer etc.
Price
• The prices of the products are not specific; they gradually keep on changing
and are different for different products.
• While deciding the price for any article, the competitor’s strategies are kept
before, by the company.
Place
• Unilever is paying its services in almost 100 countries and further they are
planning in 50 countries.
• The company contains 3 business segments which are involved in planning
for future success.
Promotion
• The company is promoting its product through advertisement by electronic
media and print media. Beside this conventional promotion the company
offers the schemed like premium packs, sales etc to attract the majority of
the customers.