Wadeshwar Restaurants Case Study E2 2

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WADESHWAR RESTAURANTS

STRATEGIES FOR GROWTH

A case study from:


Charbonnel-Descourtieux Julie - 54094
Da Mota Ferreira William - 54122
Grandgirard Juliane - 51062
Nguyen Dinh Khanh - 56538
Alan Righi - 53134
QUESTION 1
SWB WRD Smilestone Kalpak Caterers The Group
• Opening 8 • Opening 3 to 4 restaurants on the • Opening a highway restaurant • Increasing the • Expanding to other
to 12 outlets same business model by buying similar to Smilestone on mobility of the cities in India.
with a either Coffee House or Jayashree. another highway. teams for parties
centralized and office • Expanding at an
kitchen. • Find a way to differentiate WRD • Lease space to international functions. international level.
from its two main competitors, fast-food chains as
Vaishali and Roopali. McDonald’s and KFC. • Buy multiple built-up
restaurants
• Increase operation and process • Hiring new managers with high properties.
standardization. involvement.

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