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    Riding Two of The Winning Retail Trends-Fashion & Low Price

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    rohiniayyar
    Zara is a flagship brand of Spanish retail group Inditex SA known for its fast fashion model. It introduces new stock and styles to stores twice a week, focusing on short lead times, lower quantities of each style, and more total styles than competitors to stay on top of trends. Zara produces around 12,000 styles per year and uses own production facilities and IT systems to rapidly develop and distribute new designs to its 2,000+ stores globally. This fast inventory turnover allows Zara to take risks on emerging trends and gives its stores a fresh look that keeps customers engaged.

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    Riding Two of The Winning Retail Trends-Fashion & Low Price

    Uploaded by

    rohiniayyar
    661 views36 pages
    Zara is a flagship brand of Spanish retail group Inditex SA known for its fast fashion model. It introduces new stock and styles to stores twice a week, focusing on short lead times, lower quantities of each style, and more total styles than competitors to stay on top of trends. Zara produces around 12,000 styles per year and uses own production facilities and IT systems to rapidly develop and distribute new designs to its 2,000+ stores globally. This fast inventory turnover allows Zara to take risks on emerging trends and gives its stores a fresh look that keeps customers engaged.

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    ZARA

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    Zara is a flagship brand of Spanish retail group Inditex SA known for its fast fashion model. It introduces new stock and styles to stores twice a week, focusing on short lead times, lower quantities of each style, and more total styles than competitors to stay on top of trends. Zara produces around 12,000 styles per year and uses own production facilities and IT systems to rapidly develop and distribute new designs to its 2,000+ stores globally. This fast inventory turnover allows Zara to take risks on emerging trends and gives its stores a fresh look that keeps customers engaged.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as ppt, pdf, or txt
    661 views36 pages

    Riding Two of The Winning Retail Trends-Fashion & Low Price

    Uploaded by

    rohiniayyar
    Zara is a flagship brand of Spanish retail group Inditex SA known for its fast fashion model. It introduces new stock and styles to stores twice a week, focusing on short lead times, lower quantities of each style, and more total styles than competitors to stay on top of trends. Zara produces around 12,000 styles per year and uses own production facilities and IT systems to rapidly develop and distribute new designs to its 2,000+ stores globally. This fast inventory turnover allows Zara to take risks on emerging trends and gives its stores a fresh look that keeps customers engaged.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    Download as ppt, pdf, or txt
    of 36

    ZARA

    Riding two of the winning retail trends- fashion & low price
    Introd. Abt the garment industry
    Branded vs unbranded sector
    Market share of branded vs
    unbranded in india
    Introduction- zara
    • Zara is the flagship brand of the spanish retail
    group, Inditex SA
    • According to Zara clothes /stock is considered
    like food.
    PORTERS 5 FORCE MODEL
    SEGMENTATION
    TARGETING
    POSITIONING
    • What positioning is it?
    Pod, frame of reference
    New product development process
    DIFFERNTATION
    BRANDING
    4 P’S
    PEST
    Swot
    Strategic competitive analysis
    Branding strategies
    Brand equity
    Aida model
    Competitive strategy
    Classify firms by the roles they play
    • Leader.
    • Challenger.
    • Follower.
    • Nicher
    INDIA – for zara entry
    Cultural concerns
    Launch in india
    • Entry plan & target audience
    launch
    • Launch letters
    • Press relations
    • Symposia
    • Video news releases
    • Press kit
    • Formulary kit
    • Product monograph
    • Action plans per territory
    • Gimmicks, posters, etc.
    • promotion
    Post launch
    • Handling resistance
    • Post launch bulletin
    • Producing the Audio Cassette Training Program,
    Post Launch Feedback
    • Revising plans
    • Celebrating successes
    • Selling tips
    • New ideas to reinforce messages
    • Interviewing happy users of new product
    • How to respond to Rep’s questions
    Winning strategy
    • Zara contributes to 80% of group sales
    • Zara uses this strategy
    – Short lead time= more fashionable clothes
    – Lower quantities=scare supply
    – More styles= more choice & more chances of
    hitting it right
    • Zara produces more stlyes than quantities
    • Zara makes 12,000 styles per year
    • Thus, zara offers more choices in more current
    fashions than many of its competitors
    • Twice a week it delivers merchnadise
    • Thus stores look fresh every 3-4 days
    • Fresh produce, moving in step with fashion
    trend & updating frequently are the right
    ingredients which ZARA took to smell the
    sweet taste of success
    Mechanisms which zara undertakes
    • Ownership & control of production
    • Supercharged product development
    • React rather than predict
    • Quick –bake recipie
    • Information technology is boiling
    • Cutting down costs
    4 important areas which gives Zara its
    speed
    • Pic from doc
    PRODCUT LIFE CYCLE
    • TAKE from pdf file
    Success diagram
    • Take from pdf
    It infrastructure
    • Pdf pic
    recommendations
    conclusion

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